Real Estate SEO for Agents
Get found by buyers, sellers and renters in Google — and cited by AI — without paying for every lead.
Paid leads are rented; search visibility is owned. An agent who ranks for their neighborhood and their own name gets a compounding stream of buyers and sellers that doesn’t switch off the moment a card declines. This course builds that asset.
The thesis: for a local agent, SEO is 80% local signals and content, 20% technical. You do not need to be a developer. You need a well-run Google Business Profile, a handful of genuinely useful pages about the places you sell, and reviews. We’ll also cover the newer half of the game — getting your pages quoted by ChatGPT and Google’s AI Overviews — because that’s increasingly where the first search happens.
Four lessons take you from how agents actually get found, through local SEO and Google Business Profile, to content that ranks and content that AI cites. Pass the quiz for your Reallyo Certified badge.
Lessons
- 1 How agents actually get found in search The three doors buyers and sellers walk through to find an agent, and why chasing paid leads is renting a spot you could own.
- 2 Local SEO and your Google Business Profile Why your Google Business Profile is the single highest-return hour in local SEO, and the settings that decide whether you show up.
- 3 Content that ranks for your market The three page types that catch buyer, seller, and renter intent, and why one genuinely useful page beats twenty thin ones.
- 4 Getting cited by AI search Why ChatGPT and Google AI Overviews are a new front door for agents, and how the moves that rank you get you quoted.
Get Reallyo Certified
Finished the lessons? Pass a short 5-question quiz and get a shareable Real Estate SEO for Agents certificate — free, with a badge you can add to LinkedIn.
Take the quiz →