Turn a few property details into a compelling, MLS-ready listing description in seconds — written to stay Fair Housing compliant, so your marketing never crosses the line.
A strong listing description leads with the property's best features, paints a clear picture of the space, and gives buyers or renters a reason to book a showing — in a few tight, specific sentences. It describes the home: the layout, the finishes, the upgrades, the light, the outdoor space and the neutral, factual location. What it never does is describe the person who should live there.
Listing descriptions are one of the most common places agents accidentally breach the Fair Housing Act. The Act protects seven classes — race, color, religion, national origin, sex, familial status and disability — and your marketing can't state or imply a preference around any of them. That rules out lines agents write every day without thinking:
This generator is built around those rules: the AI is instructed to write compliant copy from the start, and every result is scanned so anything risky is flagged for you to review before you publish.
Reallyo turns one listing into a compliant description, an AI listing video, 30 days of social posts, a property website and portal syndication — free to start.
Start with Reallyo →Yes — it is completely free with no login. You can generate up to 5 descriptions per day; sign up for Reallyo to generate unlimited descriptions plus listing video, social posts and syndication.
Every description is written to comply with the federal Fair Housing Act — it describes the property, never the buyer, and avoids language about protected classes (race, color, religion, national origin, sex, familial status, disability). We also scan each result and flag any wording worth a second look.
The more the better: property type, beds, baths, square footage, price, a neutral location, and your key features and upgrades (renovated kitchen, hardwood floors, in-unit laundry, parking, roof deck). The generator uses only the details you provide.
Yes. The generated copy is a strong first draft — tweak it, or regenerate with different details, tone or length, and use it on the MLS, portals, social or your listing website.
Listing descriptions are a common source of Fair Housing complaints — phrases like "perfect for families", "safe neighborhood" or "walking distance to church" can imply a preference for or against a protected class. This tool is built to avoid them so your marketing stays compliant.