Coming Soon Real Estate Sign: Rules, 15 Wording Examples and a Waitlist (2026)

A coming soon real estate sign is a yard sign or rider that tells the street a home will be on the market soon. Put one up once the seller has agreed and the listing can be in your MLS within one business day, because NAR’s Clear Cooperation Policy names yard signs as public marketing. Then make the sign work: its QR code should open a page with a “get notified” form, and everyone who signs up should hear, at the same moment, the day the home lists.

A sign with only a phone number gets calls you can’t answer yet. Launch with no warm-up and the listing starts from nothing, in a market where the median home sat for 61 days in September 2026 (Realtor.com).

Our view: a coming soon sign with a waitlist beats a surprise listing, and the list should be a list of people to tell, not a line. Everyone on it gets the same message at the same time, then sees the home the same way as anyone who finds it on launch day. Before any of it, get the seller’s agreement in writing and have the listing in your MLS, in its coming soon status if it has one, no later than one business day after the sign goes up. How each MLS applies NAR’s rule differs, so check yours.

We read what the search results offer an agent. Of the 18 results Google showed for “coming soon real estate sign” on 24 October 2026, 13 sell a sign, one is a stock image, two are forum threads and two are articles. We could read nine of the pages, and none of the nine says what the sign should lead to or how to collect the names of people who want to hear about the home.

The shorter search, “coming soon sign”, was no better a week earlier: of 17 results, 10 were sign shops, 3 were Pinterest boards and 2 were stock-photo sites, and none mentioned the MLS rule that a yard sign sets off. When we asked ChatGPT and Gemini whether to put up a coming soon yard sign, both went straight to MLS rules, and neither suggested a waitlist.

(Disclosure: Reallyo publishes this blog and makes the free coming soon listing page tool described below.)

The short answer

When	What to do	Why
Before anything goes up	Get the seller’s written agreement, and be ready to enter the listing in your MLS	NAR’s Clear Cooperation Policy: one business day from public marketing, and yard signs count
The day the sign goes up	Enter the listing in the MLS (coming soon status, if yours has one). Make a coming soon page: street or neighborhood, expected list month, price range, beds and baths, two lines about the home. Put its QR code on the sign	Every “not yet” becomes a name on a list instead of a call
While you wait	Share the page link by text, email and social posts. Shoot the photos	Neighbors and buyers in the area join without calling you
Launch day	Build the property website, send everyone on the list the same message with its link, and swap the sign for a For Sale sign whose QR opens that website	Nobody hears first, and nobody gets the run-around
Once it’s under contract	Download the list, delete the page	A coming soon page for a home that’s gone collects names you can’t help

What does “coming soon” mean on a real estate sign?

It means the seller has hired an agent and the home will be on the market soon, but it isn’t open for showings or offers yet. NAR defines a coming soon listing as “a listed or unlisted property that is not available for showing or sale until a later date”, and says the period gives owners “more time to complete repairs, pack, or otherwise ready the property for showing or sale” (NAR). California’s Department of Real Estate describes coming soon signs as “generally used for homes that will be for sale soon but have not yet been placed on the market” (DRE RE 27).

What the status allows is up to your MLS. NAR is plain about it: “NAR does not have a national policy regarding coming soon statuses.” Each MLS decides whether it has one, and the local rules NAR lists include “requiring a seller disclosure form, not allowing tours of the property” and leaving the listing out of IDX and syndication feeds (NAR coming soon FAQ). Some MLSs use a Delayed Marketing Exempt status instead, from NAR’s Multiple Listing Options for Sellers policy (announced March 25, 2025, in place at MLSs by September 30, 2025), under which “Each MLS will have discretion to determine a delayed marketing period”.

Is a coming soon sign allowed? NAR’s one-business-day rule

Yes, under NAR policy, as long as the listing reaches your MLS within one business day of the sign going up. The rule is Section 1.01 of NAR’s model MLS rules, the Clear Cooperation Policy, as published on NAR’s site on 24 October 2026:

“Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.”

NAR’s FAQ on the policy adds that “Business days exclude Saturdays, Sundays and holidays,” and that there’s no opt-out: “Any listing that is ‘publicly marketed’ must be filed with the service and provided to other MLS Participants for cooperation within (1) one business day.” Its coming soon FAQ puts the trigger in one line: “The Clear Cooperation Policy is triggered by public marketing prior to MLS submission, not by the act of filing itself.”

The policy has had options added around it, not taken away. NAR’s 2025 seller-options policy “does not change an MLS’s local mandatory submission deadlines or CCP and its requirement to file a listing with the MLS within one (1) business day from public marketing” (NAR, March 25, 2025). On July 9, 2026, NAR described the policy again as requiring “that REALTOR® MLS participants submit listings to the MLS within one business day of marketing a property publicly” (NAR).

Before the sign goes up: the rules in one table

Check	What the source says	Source
Signed listing agreement	NAR’s coming soon checklist starts with “Is there a signed exclusive listing agreement (e.g., exclusive right to sell or exclusive agency)?”	NAR checklist
MLS within one business day	Yard signs, window flyers, public websites and email blasts are all on NAR’s list of public marketing	NAR Clear Cooperation Policy
Your MLS’s coming soon status	”NAR does not have a national policy regarding coming soon statuses.” Your MLS decides whether there’s a status, how long it lasts and whether showings are allowed	NAR coming soon FAQ
A coming soon status in the MLS	Asked whether an MLS coming soon status that shares the listing with all participants complies with the policy, NAR’s FAQ answers “Yes.”	NAR Clear Cooperation FAQ
Seller’s written consent	NAR: “Seller disclosure is required for both delayed marketing exempt listings and office exclusive exempt listings.” California: get “prior written permission from the seller” if the home won’t be fully marketed	NAR, March 25, 2025, California DRE RE 27
Broker’s name on the sign	Texas: the broker’s name “in at least half the size of the largest contact information” for the agent or team. California: “for sale”, “open house” and directional signs that show your name need your license number and your broker’s licensed name	22 TAC §535.155, California DRE RE 27
Where the sign may stand	HOA covenants and city sign ordinances can limit yard signs. Check before you order	Your HOA and city

Rules checked 24 October 2026. Two states are shown because their regulators publish the sign rule plainly; every state has its own advertising rules, so check yours.

Your MLS applies it

NAR writes the policy; your MLS adopts and enforces it. NAR says every REALTOR® association MLS must adopt it, but statuses, coming soon periods, showing rules and filing deadlines are set locally, and “MLS rules, including the Clear Cooperation Policy, are enforced locally.” NAR’s July 2026 guidance also notes that some states “have enacted laws or are considering laws that require the public marketing of listings.” So the same sign can come with different paperwork in two towns. Check your MLS’s rules, and ask your broker if anything is unclear.

The order that fits NAR’s policy: listing agreement signed, seller agrees to the coming soon period, listing entered in the MLS (in its coming soon status if your MLS has one), then the sign. If the seller wants the home kept off the open market entirely, that’s an office exclusive with its own signed disclosure, and a yard sign defeats the point: NAR’s FAQ says an office exclusive that’s publicly marketed “must be filed in the MLS within one (1) business day of public marketing.”

California’s regulator lists three practices for coming soon homes that are worth following anywhere:

• “do not accept and act on offers until the property has been broadly marketed.”
• Get the seller’s written permission if the home won’t be fully marketed.
• “Avoid double-ending a property that is not fully marketed.” Refer those buyers to another agent.

The case against coming soon signs, and the fix

The best argument against them comes from a listing agent. Doug Francis, an agent in Vienna, Virginia, told a seller that a coming soon sign “would be a huge mistake”, because “those home buyers who call for information wind up getting the old run-around” (Doug Francis). ChatGPT, asked the same question, warned that buyers “may call expecting to tour the home immediately” and that “A home that sits with a Coming Soon sign for weeks can lose some of its excitement” (one run, 24 October 2026).

Both are real when the sign leads nowhere. A phone number on a rider gets calls you have to answer with “not yet”, and the caller has nothing to do next. The fix is to give the sign somewhere to send people. A QR code that opens a page with the details and a “get notified” form turns every “not yet” into a name. Nobody has to call, nobody gets the run-around, and launch day starts with an audience instead of an empty inbox.

Francis’s other point is that a home’s first weeks as a new listing matter most. A waitlist is how you spend them well: the people who stopped at the sign hear the moment it’s live, alongside everyone who finds it on the portals.

Two habits keep the sign from going stale. Put a month on it (“listing in early November”), not a date you might miss. And keep the run-up short: a sign that says “coming soon” for months reads as a home that isn’t coming.

What goes on a coming soon sign

People read a yard sign from the sidewalk or a slow car, so keep it to six things, largest first:

1. COMING SOON, large.
2. FOR SALE, so nobody mistakes it for a rental.
3. The street, or just the neighborhood if the seller prefers.
4. One line of facts or one reason to look: beds and baths, the feature the street can’t see (a pool, a new kitchen), or a price range if the seller agrees to show one.
5. The month it lists.
6. “Scan to get notified” next to the QR code, with your name, phone and brokerage underneath, plus your license number where your state asks for it.

Leave the exact price off unless the seller has agreed to it. A price on a sign is easy to photograph and hard to take back.

A sign or a rider? If you already have a branded For Sale panel, a “Coming Soon” rider above or below it is the cheapest change, and it comes off on launch day. Riders are commonly 6 × 24 inches (see the price table below), which leaves room for two short lines. A full custom panel gives you room for the QR code.

15 coming soon sign wording examples

We wrote these as starting points; they aren’t copied from real signs. Replace the bracketed parts, add FOR SALE if your panel doesn’t already say it, and keep your brokerage line (and license number, where your state requires it) on every one. Each describes the home, not who should live in it, and none promises an early look or a place in line.

Plain

1. COMING SOON · [Agent name] · [Phone] · [Brokerage]
2. COMING SOON TO THE MARKET · Scan to get notified · [QR]
3. COMING SOON · Scan to hear when it lists · [short link]

With a month

4. COMING [MONTH] · 3 bed · 2 bath · Scan for photos
5. LISTING IN [MONTH] · Scan for open house dates
6. COMING SOON · First open house [DATE] · [Agent] [Phone]

With a reason to look

7. COMING SOON · Pool home · Scan for photos and details
8. COMING SOON · Walk to [park or train station] · Scan to get notified
9. COMING SOON · Fully renovated kitchen · Scan for photos · [Phone]
10. COMING SOON · Corner lot with a garage workshop · Scan for photos

For the waitlist

11. COMING SOON · Scan to join the list · Everyone hears the day it lists
12. COMING SOON · Get notified when it lists · [QR]
13. COMING SOON · Register your interest · [short link] · [Agent] [Phone]

For the neighbors

14. COMING SOON · Know someone who’d love this street? · Scan to share
15. COMING SOON · Thinking of selling too? · [Agent] [Phone]

Words to leave off. “Be the first to see it”, “early access”, “save your spot” and “before anyone else” promise a head start the list shouldn’t give, and a viewing before the listing is live may not be allowed at all: the most common MLS setups, NAR says, “do not allow for showings of the listing until its status is changed to active.” Lines about who the home suits (“perfect for a young couple”) describe people, not the home; the fair housing section below has the rule. Example 6 is the one place for an exact date, once the open house is set.

Try your own wording below. It shows the sign and a rider, and quotes the broker-line rule for the two states in the table.

Where the QR code should go

The QR code should open a page about this home, not your brokerage’s home page, a portal search or your phone number. A buyer who scans in the first week is the one you want to message the day before launch, so the page has to give them a way to leave their name.

Size the code for where people stand. QR vendors’ rule of thumb is a 10:1 distance-to-size ratio: a code scans from about ten times its own width (Sprout QR). A 4-inch code on a letter-size window sign scans from about 3 feet, which suits a front door or a window people walk up to. A yard sign scanned from the sidewalk 10 feet away needs a code about 12 inches across, so put the code where people stop, on the rider or a panel near the path. Nobody scans a sign from a moving car. Test it from the sidewalk before you leave.

A public coming soon page is public marketing too. NAR’s list includes “digital marketing on public facing websites”, so the page, like the sign, belongs to a listing that’s already in your MLS.

What the QR code should open

This is the part the sign pages skip. The page behind the code should answer the first four questions and then ask for one thing: a way to reach the person.

On the page	Why it’s there
Street or neighborhood	Where it is
When it will list	A month or a range beats a date you might miss
Price range, if the seller agrees	Saves calls from buyers it will never suit
Bedrooms and bathrooms	The first thing everyone asks
One to three sentences about the home	The light, the lot, the street: what makes it worth waiting for
Your contact details	So buyers’ agents and neighbors can reach you
A “get notified” form	Name and an email or phone. Nothing else

Describe the home, not who should live in it. The Fair Housing Act bars any advertisement for the sale or rental of a dwelling that “indicates any preference, limitation, or discrimination” based on a protected class (42 U.S.C. 3604(c)). HUD’s advertising guidance gives the safe pattern: “Advertisements containing descriptions of properties (great view, fourth-floor walk-up, walk-in closets), services or facilities (jogging trails), or neighborhoods (walk to bus-stop) do not violate the Act” (HUD memorandum, 1995). The same memo says ads may not “state a preference for adults, couples or singles”, so “a short walk to the park” belongs on the page and the sign, and “perfect for a young couple” doesn’t.

Keep the form short for the same reason. A coming soon form that asks about budget, financing or household starts sorting buyers before anyone can see the home. Ask for a name and a way to reach them, and leave the rest to launch day, when everyone starts on the same terms.

Our free tool does this

The free coming soon listing page makes the page, the sign and the list in one go. Choose “For sale”, enter the street or neighborhood, when it lists, the price, beds and baths and a few words, plus your contact details. It gives you:

• A hosted page with a “get notified” form (name, email or phone, and an optional message). It works on any phone, and it’s marked so search engines leave it out.
• A printable coming soon sign, US Letter, with the QR code. The code is vector, so a print shop can enlarge it for a yard panel.
• A private waitlist at a link only you have, with a CSV download and a button that copies every email address at once.

It’s free, with no login and no watermark. The page and the list are deleted 90 days after you make them, or sooner if you delete them yourself. Two limits: you can’t edit a page once it’s made (if the month or price changes, download the list and make a new one), and the private link can’t be recovered if you lose it, because only a scrambled copy is stored. Save it, or use the “Email it to me” button.

Where to get a coming soon sign

If you want a printed rider or a yard sign rather than a window sign, these are the common options. Prices are from each seller’s own page on 24 October 2026, before shipping.

Sign	Example	Price	Best for
Printed at home, window or door	Reallyo coming soon page	$0	A quick start; QR included
6 × 24 inch rider	ABoR REALTOR Store, red, double-sided	$3.50	Your brokerage’s existing sign frame
Custom rider	Market Dwellings customizable rider	from $11.50	Your name and phone on the rider
12 × 18 inch yard sign	Best of Signs “Coming Soon” yard sign	from $7.42	A generic sign, no agent details
For Sale yard sign with a QR code	Market Dwellings “For Sale QR Code Real Estate Yard Sign”	from $27.00	The sign you swap in on launch day

None of the printed coming soon signs comes with a page for the QR code to open. If you add a code to one, our free real estate QR code generator makes a static code (it never expires) and printable riders, window cards and yard-sign artwork, with “Coming Soon” as one of its headlines. Yard-sign rules are also local: your town and any HOA set where and how long a sign can stand, so check theirs.

Tell everyone on the list at the same time

The waitlist is a list of people to tell, not a line. Nobody on it gets an early look, a private showing or a promise. They get the news, and then the same access as everyone else:

• One message, one moment. On launch day, send everyone on the list the same message. Paste every email into BCC in one send, and text everyone who left a phone number in the same sitting.
• The same terms for everyone. A buyer who signed up three weeks ago and a buyer who found the listing that morning book showings and make offers the same way.
• Promise nothing in advance. Joining the list gets someone the news, not the house.

Portals have their own pre-market formats too. Zillow describes a Zillow Preview listing as “A home that’s not yet active on the MLS but is publicly visible on Zillow and Trulia — giving all buyers and agents early, open access regardless of which brokerage they work with” (Zillow). Which of these you can use depends on your MLS and brokerage, so check yours.

The launch-day message can be four lines:

14 Maple Court is on the market today: three bedrooms, two baths, listed at $489,000. Photos, the floor plan and open house times are here: [property website]. You’re getting this because you asked to hear when it listed.

Launch day: give the QR code somewhere better to go

The coming soon page’s job ends when the home lists. From then on, the sign’s QR code and the message to your list should open the home’s own website: every photo, the video, the map and a contact form that reaches you.

Superlisting builds that website from the listing link. Paste the link and it makes a site for the property: 21 designs, a clean address like 8-kassian-ct.superlisting.co or your own domain, a full-screen gallery with your listing video and a map, and a contact form on every page so buyers reach you rather than a portal’s lead queue. It’s built for phones first and shares as a proper preview card in texts and on social. Your first one is free, and unlimited property websites are $29 a month.

Then make the For Sale sign’s QR code with our free QR code generator, pointed at the property website, and send the list the same link.

Coming soon rentals

Rentals rarely get yard signs, but a window sign in a building works the same way, and the timing is easier to set: start the day a tenant gives notice. About a fifth (22%) of renters say their lease lets them leave with no more than a month’s notice (Zillow Consumer Housing Trends Report 2025), so three to six weeks is often all there is, and units leased in September 2026 had sat on the market for 34 days on average (Apartment List).

Ask the current tenant before a sign goes in their window, and show only the neighborhood until they’ve moved out.

The list works the same way: everyone hears at once on the day the unit is ready to show, then applies on the same terms as anyone else. Both AI engines, asked how to run an apartment waitlist, put first-come, first-served at the top (ChatGPT: “First-come, first-served, or another lawful, clearly defined system”). That fits a ranked list of applicants; a coming soon list doesn’t need ranking at all. Once applications arrive, your written criteria and local rules apply, and some cities set the order: Seattle’s First-in-Time ordinance “requires landlords to offer a rental agreement to the first qualified applicant who provides a complete application” (City of Seattle). For the days after a unit is ready, see rental vacancy marketing and the 7-day plan to lease a vacancy faster.

What we’d do

Get the seller’s yes in writing, and enter the listing in your MLS, in its coming soon status if it has one, no later than one business day after the sign goes up. If the seller wants the home off the open market altogether, skip the sign and talk to your broker about an office exclusive.

Otherwise, make the coming soon page and put its QR code on a rider with one reason to look and a month rather than a date, and keep the run-up no longer than your MLS allows. On launch day, build the property website, tell the whole list at once with its link, and swap the sign for one whose code opens that website. The point isn’t to sell the home to the list. It’s to make sure the first day on the market is a busy one.

How we checked

• Search results: the 18 organic results for “coming soon real estate sign” (DataForSEO, US, desktop, 24 October 2026). We fetched each page’s text; nine were readable, and the other nine (Amazon, eBay, Etsy, Pinterest, Facebook, Shutterstock, Zazzle) are counted from their titles only.

Result type	Count	Readable	Says what the sign should lead to
Sign shops and product pages	13	6	0
Articles (Doug Francis; Neighborhoods.com, 2019)	2	2	0
Forum and Q&A threads (Facebook, Quora)	2	1	0
Stock image (Shutterstock)	1	0	n/a

The only QR code on any readable page is in a product name, Market Dwellings’ “For Sale QR Code Real Estate Yard Sign”.

• The shorter search: the 17 organic results for “coming soon sign” (DataForSEO, US, desktop, 17 October 2026), classified from their titles and snippets: 10 sign shops, 3 Pinterest boards, 2 stock-photo sites, 1 storefront-sign guide and 1 real estate explainer. None mentions the MLS, the Clear Cooperation Policy or a state advertising rule. Google’s AI summary for the search ended by asking whether the searcher meant real estate or a business opening.
• The rules: NAR’s Clear Cooperation Policy page and its FAQ, NAR’s coming soon FAQ and checklist, the Multiple Listing Options for Sellers page and its March 2025 announcement, and NAR’s July 9, 2026 guidance on office exclusives and pre-marketing, all read on 24 October 2026; California DRE RE 27 (August 2020) and Texas 22 TAC §535.155 the same day. We quote them; this isn’t legal advice.
• Wording examples: written by us, then checked against HUD’s advertising guidance and the fair-waitlist rule above (no early looks, no place in line).
• AI answers: ChatGPT and Gemini, five prompts each (two about for-sale coming soon signs, three about rentals), one run each, 24 October 2026.
• The tools: described from their code and settings on 24 October 2026; Superlisting from its live homepage.

FAQ

What does “coming soon” mean on a real estate sign? It means the home will be on the market soon but isn’t available to show or buy yet, often because the seller is finishing repairs, packing or waiting for a better date. NAR’s definition: a property “that is not available for showing or sale until a later date” (NAR).

Is a coming soon sign allowed? Yes, under NAR policy, if the listing is submitted to your MLS within one business day of the sign going up. NAR’s Clear Cooperation Policy lists yard signs as public marketing. Your MLS adopts and enforces the rule and sets its own coming soon status, so check its rules, get the seller’s agreement, and check your town and any HOA for where a sign may stand.

Should an agent put a coming soon sign in the yard? Yes, if the seller agrees in writing, the listing can be in your MLS within one business day, and the sign leads somewhere. A sign with only a phone number gets calls you can’t help yet; a QR code to a page with a “get notified” form collects names instead. Skip the sign if the seller wants privacy, because a yard sign is public marketing.

Can you advertise a coming soon listing? Yes, but under NAR’s Clear Cooperation Policy any public marketing, including a yard sign, a window flyer, a public website or an email blast, means the listing must be submitted to the MLS within one business day. Your MLS’s coming soon or delayed marketing status sets what else is allowed.

Does a coming soon website count as public marketing? Yes. NAR’s list of public marketing includes “digital marketing on public facing websites”, so a public coming soon page starts the same one-business-day MLS clock as a sign. Check with your broker and MLS before marketing a home that isn’t in the MLS.

How long can a house be coming soon? Your MLS decides. NAR has no national coming soon policy, and since 2025 each MLS also sets its own delayed marketing period. Check your MLS’s rules before you put up the sign, and keep the run-up short.

Can buyers see a house that’s coming soon? It depends on your MLS. NAR says the most common MLS setups “do not allow for showings of the listing until its status is changed to active”. Where showings aren’t allowed, put buyers on the list and tell everyone the open house times at once on launch day.

What should a coming soon sign say? Six things: “Coming soon”, “For sale”, the street or neighborhood, one line of facts or one reason to look, the month it lists, and “Scan to get notified” with your name, phone and brokerage (plus your license number where your state requires it). Describe the home, never who should live in it, and leave the exact price off unless the seller agrees.

Do I need my license number on a coming soon sign? In California, “for sale”, “open house” and directional signs that show your name need your license number and your broker’s licensed name (DRE RE 27). Texas requires the broker’s name in at least half the size of the largest agent or team contact details (22 TAC §535.155). Other states have their own rules, so check your state regulator.

How big should the QR code on a yard sign be? About one tenth of the distance people will scan it from, by QR vendors’ 10:1 rule of thumb. A 4-inch code scans from about 3 feet; a code meant to be scanned from 10 feet away should be about 12 inches across. Nobody scans from a moving car, so put it where people stop.

Can you make an offer on a coming soon listing? That’s up to the seller, within your MLS’s rules, which vary, so check yours. California’s regulator advises agents using a coming soon strategy to “not accept and act on offers until the property has been broadly marketed.” For the waitlist, the fair approach is the same for everyone: the list gets the news at the same moment on launch day, and every buyer makes offers on the same terms.

How do I run a coming soon waitlist fairly? Keep it a list of people to tell, not a ranked line. Ask only for a name and a way to reach them, send everyone the same message at the same time when the home lists, and give nobody on the list an early look or a promise.

Is there a free coming soon page with a waitlist? Yes. Reallyo’s free coming soon listing page makes a hosted page with a “get notified” form, a printable QR sign and a private waitlist you can download as a CSV, for homes for sale or rentals. No login; the pages are hidden from search engines and deleted after 90 days.

What should the QR code open once the home is listed? The home’s own website, with every photo, the video, a map and a contact form that reaches you. Superlisting builds one from the listing link; your first one is free. Make a new QR code for the For Sale sign that points to it.

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Sources

Checked 24 October 2026.

• MLS rules (NAR): MLS Clear Cooperation Policy and its FAQ; Things to Consider when Assessing Coming Soon Listings; Assessing “Coming Soon” Listings Checklist; Multiple Listing Options for Sellers; NAR Introduces New MLS Policy to Expand Choice for Consumers (March 25, 2025); “Disclose, Disclose, Disclose: NAR Clarifies Agent, Broker Responsibilities for Office Exclusives, Pre-Marketing Listings” (July 9, 2026) and its guidance PDF.
• State sign rules: California Department of Real Estate, Real Estate Advertising Guidelines (RE 27), August 2020 (“Coming Soon” Signs; Disclosure of License Number); Texas 22 TAC §535.155, Advertisements (Cornell LII).
• Time on market: Realtor.com, September 2026 monthly housing trends (median 61 days); Apartment List national rent report (rentals, 34 days).
• Coming soon definitions: NAR, “Coming Soon” listings; Zillow, the difference between Zillow Preview, Coming Soon and private listings (16 April 2026).
• Fair housing advertising: 42 U.S.C. 3604(c) (Cornell LII); HUD memorandum on advertisements under §804(c), 9 January 1995 (copy hosted by the Fair Housing Center of Central Indiana).
• Rentals: Zillow Consumer Housing Trends Report 2025, renters; City of Seattle, First-in-Time.
• QR sizing (vendor rule of thumb): Sprout QR, QR code minimum size.
• Sign prices (sellers’ own pages): ABoR REALTOR Store, Market Dwellings, Best of Signs.
• Opinion: Doug Francis, “Home Selling Tips: The Coming Soon Sign”.
• Superlisting: superlisting.co homepage (features and price).
• Search results: Google US results for “coming soon real estate sign” (24 October 2026) and “coming soon sign” (17 October 2026), pulled with DataForSEO.
• AI answers: ChatGPT and Gemini via DataForSEO’s LLM scraper, one run each: “Should a real estate agent put a coming soon sign in the yard before listing a house?”, “How do listing agents build buzz for a coming soon home before it hits the market?”, “Should I put a coming soon sign on a rental property?”, “How should a property manager run a waitlist for an upcoming apartment vacancy?” and “How do I market a rental unit before the current tenant moves out?”