Luxury Presence Pricing: Plans, Cost & What's Included (2026)

Luxury Presence is the website and marketing platform behind some of real estate’s best-known names — SERHANT., Josh Flagg, Tracy Tutor and brokerages like Compass and Sotheby’s among them. If you’ve seen those sites and wondered what the platform costs, this is a straight answer: across independent reviews, Luxury Presence runs roughly $500–$1,500 per month depending on plan, plus a one-time setup fee of about $3,500–$5,000, on a 12-month agreement (HousingWire, DMR Media, Pinova).

That number can look steep next to a $20/month website builder — until you see what’s actually inside it. Luxury Presence isn’t a website tool; it’s a bundle of six or seven services a growing agent would otherwise buy separately. Priced that way, as the calculator above shows, it’s often better value than assembling the same stack piece by piece. Here’s the full breakdown. (For the complete platform overview, see our Luxury Presence review; to compare options, our alternatives guide.)

What Luxury Presence costs, by plan

Luxury Presence’s plans run Launch → Brand → Scale → All In → Enterprise (Enterprise is for teams of 20+, custom-quoted). Each tier keeps the website and adds more of the marketing engine on top:

Monthly ranges compiled from Pinova’s tier grid (estimates citing AgentAdvice and DMR Media), cross-checked against DMR Media and HousingWire. Luxury Presence quotes custom pricing, so confirm your exact plan on a demo.

The setup fee — about $3,500–$5,000, one-time — covers a custom-designed build rather than a template you configure yourself, which is a large part of why Luxury Presence sites look the way they do. Fully bespoke luxury builds run higher. The 12-month term is standard for a done-for-you platform, and monthly billing starts when your site goes live. Ad spend on the higher tiers is paid directly to Google and Meta (a $300/month minimum for buyer campaigns) — the platform manages the ads; the media budget is yours.

Why an all-in platform can be great value

Here’s the part a raw price tag misses. Add up what a growing agent typically pays to run the same marketing à la carte:

• A real estate website + hosting — ~$25/month for DIY, far more for a custom build
• IDX / MLS home search — $50–$125/month standalone (verified provider pricing)
• A CRM — ~$70/month and up
• SEO — a specialist program runs into the hundreds per month
• Listing video & content tools — ~$50/month
• Ad management — an agency typically charges several hundred a month on top of spend

Bought separately, that stack lands in the same $1,000–$1,500/month range as Luxury Presence’s middle tiers — but as six logins, six bills, and six vendors who don’t talk to each other. Luxury Presence’s pitch is that it’s one integrated platform, one bill, and one team that builds the site, runs the ads, and reports the results together. For an agent who would genuinely use every piece, that integration is worth real money. Use the calculator above to price your own stack against a plan.

Who Luxury Presence is best for

• Luxury and top-producing agents where presentation closes deals and a single commission dwarfs the annual cost. This is the core audience, and the product is built for it.
• Teams that want every agent on one branded platform with shared lead routing — the Enterprise tier exists for exactly this.
• Growing agents ready to consolidate a scattered stack of tools into one system and hand off the marketing work.

Newer agents or those testing whether a website moves their business may prefer to start simpler and step up later — not because Luxury Presence isn’t good, but because its value shows up when you’re using the whole platform, not just the site.

FAQ

How much does Luxury Presence cost? Luxury Presence quotes custom pricing, but independent reviews consistently report about $500–$1,500 per month depending on plan, plus a one-time $3,500–$5,000 setup fee, on a 12-month agreement. Ad spend on the higher tiers is billed separately to Google and Meta. The monthly covers not just a website but IDX, a CRM, and — on higher tiers — ad management and an SEO program.

How much is Luxury Presence per month? Roughly $300–$500/month for the entry Launch plan, $500–$800 for Brand, $800–$1,200 for Scale, and $1,200–$1,500 for All In, per third-party reviews. Higher tiers include more of the marketing engine (ads, retargeting, SEO), which is why the price rises — you’re adding services, not just paying more for the same site.

Does Luxury Presence have a setup fee? Yes — a one-time setup/onboarding fee of about $3,500–$5,000, paid before the site launches. It covers a custom-designed build rather than a self-serve template, which is a large part of the platform’s appeal. Fully bespoke luxury designs cost more.

Is Luxury Presence worth it? For its target customer — luxury and top-producing agents and teams — it can be strong value, because it bundles a website, IDX, CRM, ad management and SEO that would cost as much or more bought separately, and delivers them as one managed platform. The value is highest when you’d actually use every part of it; an agent who only needs a basic site will get more from a simpler tool.

What is Luxury Presence? Luxury Presence is an all-in-one real estate website and marketing platform used by luxury agents, top producers and major brokerages. Beyond websites it includes IDX home search, an AI-powered CRM, managed advertising and SEO — positioned as a single integrated system to build an agent’s brand and generate leads rather than a standalone website builder.

Sources

• Luxury Presence plans and inclusions — luxurypresence.com/plans.
• Pricing ranges — HousingWire (updated March 2026), DMR Media (June 2025), Pinova tier grid (July 2026).
• IDX standalone pricing (for the value comparison) — our IDX website cost guide.

Luxury Presence quotes custom pricing; figures here are what named third-party sources report as of September 2026. Confirm your quote on a demo.