Real Estate Social Media Playbook
A repeatable system for turning Instagram, Facebook and short video into listing inquiries — not just likes.
Social media eats hours and, for most agents, returns almost nothing measurable. That’s not because social doesn’t work — it’s because “post consistently and add value” is not a plan. This course gives you the plan.
Our stance: stop chasing followers and start chasing saves and shares. Reach in 2026 is decided by whether people send your post to someone, not by how many follow you. Every lesson here is built around making content worth forwarding — the neighborhood breakdown a buyer texts to their partner, the reel a renter sends to a roommate — and then turning that reach into an actual inquiry.
Four short lessons: what actually works now, the content formats that get saved, short-form video without a studio, and the mechanics of converting a follower into a lead.
Lessons
- 1 What actually works on social in 2026 Why follower count is the wrong goal, and the two metrics that decide whether your posts get seen.
- 2 Content people actually save Five repeatable post formats that earn saves and shares — with the hook and structure for each.
- 3 Short-form video without the dread How to make reels and short video that get watched, using only a phone and a repeatable routine.
- 4 Turn followers into leads The bridge from reach to inquiries — profile, calls to action, DMs and the fast follow-up that closes the loop.