Every Company Zillow Has Acquired: History & Timeline (2026)

Zillow has bought 20 companies since 2011, and the biggest was Trulia, for $2.5 billion in stock in February 2015. The others fill in the rest of a home move: rentals (RentJuice, HotPads, Naked Apartments), New York search (StreetEasy), mortgages (Mortech, Mortgage Lenders of America), tours (ShowingTime, $500 million), paperwork (dotloop), title (Spruce), agent CRM (Follow Up Boss, $400 million plus up to $100 million more) and listing media (VRX Media, Aryeo, Virtual Staging AI). The prices below come from Zillow’s own press releases and SEC filings, checked on 15 October 2026.

Our reading of the list: Zillow buys the step next to the one it already owns, then keeps the brand running. Trulia, StreetEasy, HotPads, Follow Up Boss, ShowingTime and dotloop all still trade under their own names inside Zillow Group.

What’s changed since our July 2026 update. Zillow announced no new acquisitions between July and 15 October 2026 (we checked every release on its press page). Its biggest corporate news was an update to the $100 million rentals partnership Zillow and Redfin signed in February 2025: on 24 August 2026 Zillow reaffirmed the partnership, keeping the listing syndication in place and adding standalone multifamily products from 2027. The details are further down.

Postlets (2011)

Postlets was Zillow’s first acquisition, announced in April 2011. It was a free tool that let agents, property managers and landlords build a listing once and send it to 13 real estate and social sites. At the time it had more than 500,000 registered users distributing more than 350,000 for-sale and for-rent listings. In other words, Zillow’s first purchase was a syndication tool.

Diverse Solutions (2011)

In November 2011 Zillow acquired substantially all the assets of Diverse Solutions, an Irvine, California company that supplied agents with listing content and property search for their websites. GeekWire reported the price as $7.8 million in cash and stock. Spencer Rascoff, then CEO, said the deal “will allow us to become an even more meaningful marketing partner for real estate agents.” Zillow didn’t keep it: Market Leader bought Diverse Solutions from Zillow Group in September 2016.

RentJuice (2012)

Zillow’s first big rentals move was RentJuice, rental relationship-management software for landlords, property managers and rental brokers, bought for $40 million in cash in May 2012. “The acquisition of RentJuice, with its talented team and innovative solutions for rental professionals, propels Zillow’s rental marketplace ahead by years,” said Rascoff. RentJuice CEO David Vivero added: “Becoming a part of Zillow will allow us to invest more and innovate faster on behalf of the leasing professionals we support.”

Buyfolio (2012)

In October 2012 Zillow bought Buyfolio, a New York platform where home shoppers could track and discuss for-sale listings with their agent or partner. It’s a small deal, but one co-founder, Susan Daimler, later ran StreetEasy and appears again below in the Naked Apartments deal.

HotPads (2012)

Zillow agreed to buy the map-based rental search site HotPads for $16 million in cash in November 2012, its first purchase of a mainly consumer-facing company. “This acquisition represents a significant step-change for Zillow Rentals, allowing us to dramatically increase the number of leads we send to landlords. HotPads has a younger, complementary and rental-focused audience,” said Rascoff. HotPads is still one of the three sites in the Zillow Rentals Network, alongside Zillow and Trulia (how that network works).

Mortech (2012)

Mortech, mortgage pricing software for lenders, cost Zillow “approximately $12 million in cash and 150,000 shares of restricted stock” in November 2012. “Enhancing the capabilities of mortgage lenders ultimately leads to a more vibrant and transparent consumer experience,” said Rascoff. Don Kracl, Mortech’s president, said joining Zillow “will enable us to broaden the reach of our product and deliver even better technology solutions to lenders.”

StreetEasy (2013)

Conquering the NYC Market

Zillow bought StreetEasy, New York City’s leading real estate site, for $50 million in cash, closing in August 2013. At the time it drew nearly 1.2 million monthly unique users. “StreetEasy has cracked the code in New York City, and its strong, recognized local brand is a complement to Zillow’s leading national brand,” said Rascoff. Zillow kept the StreetEasy brand, and it still runs as Zillow Group’s New York site.

Retsly (2014)

In July 2014 Zillow acquired Retsly, a Vancouver, BC software company that normalised data from multiple listing services so developers could build products on it. Zillow didn’t disclose the price and called it its eighth acquisition.

Trulia (2015)

The Blockbuster Deal

Zillow announced the Trulia deal in July 2014 at $3.5 billion in stock. By the time it closed on 17 February 2015, the stock-for-stock deal was valued at $2.5 billion, and the combined company became Zillow Group. “This is a pivotal day in online real estate,” said Rascoff. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers.”

Zillow sold one piece back out within months. Trulia owned Market Leader, an agent CRM, and Zillow Group sold Market Leader to Constellation Software for $23 million in September 2015.

Dotloop (2015)

Streamlining Transactions

Zillow bought dotloop, software that moves real estate contracts and signatures online, in 2015. Inman reported that Zillow paid $108 million. It was Zillow’s first step from helping people search into the paperwork of the sale itself, and dotloop still runs under its own name.

Bridge Interactive (2016)

In August 2016 Zillow Group bought Bridge Interactive, an Atlanta maker of back-office software for brokers and MLSs, best known for its RETS tools for exchanging listing data. The price wasn’t disclosed. The deal gave Zillow a direct line into how listing data moves between MLSs and brokers.

Naked Apartments (2016)

Zillow Group agreed to buy Naked Apartments, then New York City’s largest rentals-only platform, for $13 million in cash in February 2016. “Naked Apartments is a natural strategic fit with StreetEasy and Zillow Group in New York,” said Susan Daimler, then StreetEasy’s general manager. Joe Charat, Naked Apartments’ CEO, said: “StreetEasy shares this laser-focused vision for New York City real estate.”

New Home Feed (2017)

In September 2017 Zillow Group bought New Home Feed, listing-management software that lets home builders enter, manage and syndicate their listings across the web. Terms weren’t disclosed. Zillow’s Tony Small called it “a natural extension of our current services” for builders.

Mortgage Lenders of America (2018)

Financial Integration

Zillow agreed in August 2018 to buy Mortgage Lenders of America, a lender based in Overland Park, Kansas. “Terms of the deal were not disclosed,” Zillow said, and the deal closed on 1 November 2018. In April 2019 Zillow relaunched it as Zillow Home Loans to finance buyers of homes from Zillow Offers, its home-flipping business. Zillow Offers didn’t last: on 2 November 2021 Zillow announced it would wind it down. Zillow Home Loans carried on.

ShowingTime (2021)

Zillow agreed to buy ShowingTime, the tour-scheduling platform most MLSs use, for $500 million in February 2021, and closed the deal on 1 October 2021. In the previous 12 months ShowingTime had handled more than 63 million showings across more than one million agents. “We have been impressed with ShowingTime’s ability to simplify a cumbersome but critical part of the home shopping experience,” said Errol Samuelson of Zillow Group when the deal was announced. Zillow said ShowingTime would “continue to operate as an individual brand and open platform.”

Impact on Agent Workflow

ShowingTime put Zillow inside a daily agent task (booking showings) that has nothing to do with Zillow’s website. Zillow has since grouped its agent software brands under ShowingTime+, which is where the next two deals landed.

VRX Media (2022)

On 8 December 2022 Zillow Group closed its acquisition of VRX Media, a listing-media company known for drone photography, virtual staging, 3D tours and fast delivery through a national network of photographers. It became part of the ShowingTime+ brand. Terms weren’t disclosed.

Aryeo (2023)

On 31 July 2023 Zillow Group acquired Aryeo, software that real estate photographers use to deliver and sell listing media. Zillow’s quarterly filing gives the price as about $15 million in cash plus $20 million in Class C stock, “for total consideration of $35 million, net of cash acquired.” (Earlier versions of this post said $39.4 million, a figure from a data provider; we now use Zillow’s filing.) Aryeo is now how photographers deliver the photos, 3D tour and interactive floor plan for Zillow’s premium listing product; see our Zillow Showcase guide.

Spruce (2023)

On 11 September 2023 Zillow Group acquired substantially all the assets of Spruce, a tech-enabled title and escrow company, for about $19 million in cash net of cash acquired. Zillow called it a building block for the “housing super app”: title and escrow are the last steps of a purchase before the keys change hands.

Follow Up Boss (2023)

Zillow agreed in November 2023 to buy Follow Up Boss, a CRM used by many real estate teams. The price “includes $400 million of initial cash consideration and up to $100 million in a potential cash earnout.” Zillow’s 2025 annual report says the deal closed in December 2023. With the full earnout it would match ShowingTime’s $500 million; without it, it’s Zillow’s third-largest deal. Follow Up Boss connects to most lead sources, Zillow’s among them, so teams can work every lead in one place.

Virtual Staging AI (2024)

Zillow Group bought Virtual Staging AI (VSAI), whose software adds furniture to photos of empty rooms, in a deal that closed on 7 October 2024. Zillow said the images are “nearly indistinguishable from traditionally staged listings.” Terms weren’t disclosed. It’s Zillow’s most recent acquisition as of 15 October 2026.

The Redfin rentals partnership (2025) and its 2026 update

This one isn’t an acquisition, but it’s the largest rentals deal Zillow has done since HotPads. On 6 February 2025, according to Zillow’s annual report, Zillow became “the exclusive provider of multifamily (properties with 25 or more units) rental listings on Redfin and its sites, including Rent.com and ApartmentGuide.com”, and paid Redfin $100 million.

On 24 August 2026 Zillow reaffirmed it: “The partnership will continue, and the listings syndication will remain intact across Zillow, Trulia, HotPads, Rent.com, ApartmentGuide and Redfin. In 2027, Zillow and Redfin will offer standalone multifamily advertising products in addition to the existing partnership.” Redfin says the partnership runs “through at least 2030” while it builds its own rentals business.

What the list adds up to

Zillow’s deals fall into five groups, and the order tells the story:

Era	Deals	What Zillow bought
2011–2014	Postlets, Diverse Solutions, RentJuice, Buyfolio, HotPads, Mortech, StreetEasy, Retsly	Listings and the tools agents and landlords use to publish them
2015–2017	Trulia, dotloop, Bridge Interactive, Naked Apartments, New Home Feed	Its main rival, plus listing data and paperwork
2018–2021	Mortgage Lenders of America, ShowingTime	The loan and the tour
2022–2024	VRX Media, Aryeo, Spruce, Follow Up Boss, Virtual Staging AI	Listing media, title, the agent’s CRM and AI staging
2025–2026	Redfin rentals partnership (not an acquisition)	Distribution for apartment listings

Zillow has also sold or closed a few businesses: Market Leader (sold 2015), Diverse Solutions (sold 2016) and Zillow Offers (wound down from 2021). The pattern since 2018 is plain from the table: fewer listing sites, more of the transaction around them.

For rental agents and property managers, the practical result is that one Zillow Rentals Network listing reaches renters on Zillow, Trulia and HotPads. If you want renters on Apartments.com, Zumper or Realtor.com’s own rental listings as well, that’s a separate syndication job.

FAQ

What companies has Zillow acquired? Twenty since 2011: Postlets, Diverse Solutions, RentJuice, Buyfolio, HotPads, Mortech, StreetEasy, Retsly, Trulia, dotloop, Bridge Interactive, Naked Apartments, New Home Feed, Mortgage Lenders of America (now Zillow Home Loans), ShowingTime, VRX Media, Aryeo, Spruce, Follow Up Boss and Virtual Staging AI. The most recent closed on 7 October 2024.

What companies does Zillow own today? Zillow’s own brand list (August 2026) names Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Zillow New Construction, Trulia, StreetEasy, Out East, HotPads, Follow Up Boss, ShowingTime, dotloop and Zillow Closing.

What was Zillow’s biggest acquisition? Trulia, valued at $2.5 billion in stock when it closed in February 2015 (it was announced at $3.5 billion in July 2014). Next come ShowingTime ($500 million, 2021) and Follow Up Boss ($400 million cash plus up to $100 million earnout, 2023).

Did Zillow buy Redfin? No. Redfin is part of Rocket Companies. Zillow paid Redfin $100 million in February 2025 for a rentals partnership that put Zillow’s apartment listings on Redfin, Rent.com and ApartmentGuide.com. In August 2026 Zillow said the partnership and the listing syndication continue.

What changed in the Zillow–Redfin partnership in 2026? On 24 August 2026 Zillow said the partnership continues and the listing syndication stays in place, and that Zillow and Redfin will both offer standalone multifamily advertising products in 2027.

Has Zillow acquired anything in 2026? Not according to Zillow Group’s press releases, which we checked up to 15 October 2026. Its latest acquisition is Virtual Staging AI (October 2024).

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Sources

All checked 15 October 2026.

• Zillow press releases: Postlets (2011) · RentJuice (2012) · HotPads (2012) · Mortech (2012) · StreetEasy close (2013) · Retsly (2014) · Trulia announced (2014) and closed (2015) · Market Leader sale (2015) · Naked Apartments (2016) · Bridge Interactive (2016) · New Home Feed (2017) · Mortgage Lenders of America (2018) · Zillow Home Loans (2019) · ShowingTime close (2021) · Zillow Offers wind-down (2021) · VRX Media (2022) · Follow Up Boss (2023) · Spruce (2023) · Virtual Staging AI (2024)
• SEC filings: Q3 2011 results with Diverse Solutions · Buyfolio note (2012) · Aryeo and Spruce note (Q3 2023 10-Q) · Zillow Group 2025 annual report (10-K)
• Redfin partnership: Zillow’s statement, 24 Aug 2026 · Redfin’s statement
• Reporting: GeekWire on the Diverse Solutions price · Market Leader on buying Diverse Solutions · Inman on the dotloop price