Best Real Estate CRM (2026), by How You Get Clients
The right CRM depends on where your business comes from. 24 CRMs priced from vendors’ pages, exit terms compared, and what AI gets wrong.
Which real estate CRM is right for you?
4 questions, 15 seconds.
Question 1 of 4
Where does most of your business come from?
Question 2 of 4
Do you need an IDX website bundled in?
Question 3 of 4
How important is owning your contact data when you leave?
Question 4 of 4
What's your budget per month?
Your answer
Wise Agent or IXACT Contact
Your business lives in your database. Wise Agent ($49/month for up to 5 users) and IXACT Contact ($55/month) are built for keeping in touch with a sphere, and neither has a contract. Export your database before you cancel: Wise Agent makes exporting your job before the term ends, and IXACT deletes your data 18 months after you leave.
Your answer
Follow Up Boss
Follow Up Boss ($69/user/month, month to month) is built for agents buying leads. It routes leads well, connects to most lead sources, and you can leave any time, as long as you download your data before the term ends. Follow Up Boss is a Zillow brand; see its privacy addendum for how data is handled.
Your answer
Lofty or Sierra Interactive
You want the IDX website, lead generation and CRM in one system. Lofty bundles all three but doesn't publish pricing, so you'll need a written quote. Sierra Interactive publishes $359.95/month for 1 user on a 12-month agreement, plus a $500 setup fee. Both include texting; Sierra adds lead routing from its Essential plan up. Get the contract and export terms in writing before you commit.
Your answer
BoldTrail or Follow Up Boss Pro
BoldTrail is the brokerage standard for routing leads across teams and enforcing follow-up. Follow Up Boss Pro ($499/month for 10 users) works for smaller teams buying leads. Read BoldTrail's contract first: it auto-renews yearly and agents can only export contacts they personally own. Ask your brokerage what happens to your contacts if you leave.
Get new posts on real estate CRMs
We check CRM prices and exit terms on vendors' own pages, and what AI assistants get wrong about them. Get our next CRM post by email.
No spam, unsubscribe anytime.
The best real estate CRM depends on where your business comes from. If you buy online leads, use Follow Up Boss ($69 per user a month, no contract). It’s the CRM agents on Reddit recommend most, and the one AI assistants name in 81% of answers. If your business comes from past clients and referrals, a database-first CRM does the job for less: Wise Agent ($49 a month for up to five people) or IXACT Contact ($55). If you want the IDX website, the leads and the CRM in one system, use Lofty or Sierra Interactive ($359.95 a month on a 12-month agreement).
Most CRM roundups rank by features. Feature lists don’t tell you much, because every CRM on this page has contacts, tasks and email. What differs is who the CRM is built for: an agent whose next deal is in their phone, a team buying Zillow leads, or a brokerage routing leads to 50 agents. Pick by that, then check one thing almost no roundup covers: what happens to your database when you leave.
We ran three pieces of research on 7 October 2026. First, we priced 24 CRMs on their vendors’ own pages and read their terms for contracts and data export. Then we coded 367 CRM mentions from 43 Reddit threads where agents argue about which one to use. And we asked ChatGPT, Gemini and Google AI Mode 46 CRM questions, 322 answers in all, to see what they recommend and what they get wrong. The finding that should worry every agent asking an AI: LionDesk, which Lone Wolf stopped selling in 2025, still turns up as a recommendation in 12% of answers.
The short answer
| Where your business comes from | Best fit | Price (1 user, monthly) | Why |
|---|---|---|---|
| Paid online leads (Zillow, portals, ads) | Follow Up Boss | $69 (Grow) | Fastest lead handling; connects to most lead sources; no contract |
| Paid leads + you want the IDX site and ads in one | Lofty or Sierra Interactive | Quote only · $359.95 | Website, leads and CRM in one; Sierra is a 12-month agreement |
| Past clients, sphere, referrals | Wise Agent | $49 for up to 5 users | Cheapest full real-estate CRM; month to month |
| Sphere, with a focus on keep-in-touch | IXACT Contact or Cloze | $55 · $19.99 | Built around nurturing a database |
| Team or brokerage | BoldTrail, Lofty, Follow Up Boss Pro | Quote · Quote · $499 for 10 users | Routing, team reporting, website. Read BoldTrail’s contract first |
| You only need contacts and a pipeline | HubSpot or Zoho free | $0 (2 / 3 users) | General CRMs; no MLS, no texting |
| Investing or wholesaling | Not a real estate agent CRM | — | AI assistants sent investors to REsimpli, Podio and others, never Follow Up Boss |
Prices are list prices from each vendor’s own pricing page, checked 7 October 2026. The picker above applies this to your situation.
What we found
1. What agents say: 43 Reddit threads, 367 mentions
We pulled every r/realtors and r/RealEstateTechnology thread from January 2024 to July 2026 where agents asked or argued about which CRM to use: 43 threads, 666 comments and 328 people. Then we coded each mention: does this agent use it, recommend it, or say they left it?
| CRM | Mentions | Share | Recommend | Left | Net |
|---|---|---|---|---|---|
| Follow Up Boss | 121 | 33.0% | 58 | 10 | +48 |
| Lofty | 45 | 12.3% | 14 | 7 | +7 |
| BoldTrail (kvCORE) | 35 | 9.5% | 5 | 12 | −7 |
| A spreadsheet | 34 | 9.3% | 9 | 3 | +6 |
| HubSpot | 16 | 4.4% | 5 | 4 | +1 |
| BoomTown | 10 | 2.7% | 0 | 4 | −4 |
| LionDesk | 6 | 1.6% | 0 | 5 | −5 |
- Price is the most-cited reason overall (75 of 367 mentions). Among the 100 mentions where an agent left a CRM or complained about one, the reasons were price (24), data privacy or ownership (21) and ease of use (16). Lead routing was never the reason anyone left.
- BoldTrail’s complaints come from agents who didn’t choose it. It has as many left-or-negative mentions as Follow Up Boss (22) on under a third of the mentions, and several agents say they stay only because their brokerage provides it free.
- One in eleven mentions was a spreadsheet, and its net is positive. For a new agent with 50 contacts, that’s a defensible answer.
These are self-selected posts, not a survey, and mentions aren’t market share. Below the top three, counts are single digits, so read them as anecdotes. Method and every coded mention.
2. What AI assistants tell agents: 322 answers
We asked ChatGPT (3 runs), Gemini (2) and Google AI Mode (2) the same 46 questions an agent would ask: “best CRM for a solo agent”, “cheapest real estate CRM”, “best CRM with an IDX website” and so on.
| CRM | ChatGPT | Gemini | Google AI Mode | All |
|---|---|---|---|---|
| Follow Up Boss | 84% | 76% | 82% | 81% |
| Lofty | 71% | 55% | 53% | 61% |
| BoldTrail | 68% | 37% | 42% | 52% |
| Wise Agent | 29% | 65% | 66% | 50% |
| HubSpot | 53% | 31% | 44% | 44% |
| Sierra Interactive | 49% | 6% | 18% | 28% |
| LionDesk (no longer sold) | 2% | 16% | 24% | 12% |
Share of answers naming each CRM, on the 31 prompts that don’t name a CRM themselves.
- The assistants agree on the top three and disagree below. Wise Agent appears in 29% of ChatGPT answers and 65% of Gemini’s. Sierra Interactive appears in 49% of ChatGPT answers and 6% of Gemini’s. Ask a different assistant and you get a different shortlist.
- They still recommend LionDesk. HousingWire and Inman reported on 16 May 2025 that Lone Wolf was winding LionDesk down. Today liondesk.com goes straight to a login page and its pricing page returns an error. Yet it appears as a current pick in 24 answers. Asked directly whether LionDesk is still available, all 7 answers correctly said no.
- Prices go wrong in specific ways:
- Real Geeks was quoted at ”~$299/month” in 7 answers. It’s $399 a month plus a $500 setup fee.
- HubSpot’s free CRM was described as “unlimited users, up to 1 million contacts”. HubSpot’s page says “up to 2 users” and “1,000 contacts”.
- Wise Agent was quoted at ”~$32/month”. It’s $49, or $42 billed annually.
- “kvCORE” appeared on its own in 28 answers. It has been BoldTrail since June 2024.
- Share of answers with at least one wrong price or status claim: ChatGPT 6%, Gemini 14%, Google AI Mode 15%.
- One vendor’s own listicle shapes ChatGPT’s answer. The most-cited page across all 322 answers is Sierra Interactive’s own “best real estate CRMs” article, cited in 67. ChatGPT answers that cite it name Sierra 76% of the time, and answers that don’t name Sierra 17% of the time.
3. The terms: what happens when you leave
We read the terms and help pages of every CRM below for contracts and data export. This is where they differ most, and it matters most to a sphere agent, whose database is the business.
| CRM | Contract | Your data when you leave (vendor’s own words) |
|---|---|---|
| Follow Up Boss | None, month to month | ”it is their sole obligation to download such data before the conclusion of the term” |
| Wise Agent | None; 30 days’ notice | ”you will be responsible for exporting and/or deleting any data prior to the end of your term” |
| Lofty | Not published | ”a built-in export feature that allows you to export a CSV copy of the leads and contacts” |
| BoldTrail | Auto-renewing 12-month terms; leaving early means paying the rest | ”You may only export the contacts that you own” (team and office leads stay); “Our team does not have access to export data for you” |
| BoomTown | Auto-renewing 12-month terms | ”Agent users cannot export leads.” Only broker/admin users with export permission can |
| Real Geeks | 6 or 12 months; buyout is two monthly payments | ”makes no representations it will be accessible or exportable to you” |
| CINC | Initial term, then monthly | ”makes no representations it will be accessible or exportable to you” |
| Sierra Interactive | 12-month agreement on every plan | Managers “automatically have permission to export leads across the entire account” |
| IXACT Contact | None | Deletes “all User Content eighteen (18) months… following termination” |
| Cloze | Monthly or annual | ”You, and not Cloze, are responsible for maintaining and protecting a separate permanent record of all of your content” |
Our rule: export your full database to a spreadsheet once a quarter, whatever CRM you use. And if your brokerage provides the CRM, find out before you join whose contacts they are when you leave. One agent in our corpus pays for Follow Up Boss out of pocket rather than use the brokerage’s BoldTrail: “incase I ever leave I like to own my client data and CRM control” (r/realtors).
Follow Up Boss data terms
Follow Up Boss is “a brand of Zillow, Inc.” Its privacy addendum, effective 15 November 2025, splits your contacts in two:
- Contacts who also have their own Zillow account (“Mutual Customers”). Zillow may use data about them, including communications, to “improve… our other products and services” and for marketing to them.
- Contacts with no Zillow relationship (“Agent-Only Customer Data”) are excluded from both uses.
Pick by where your business comes from
| Sphere & referral agent | Paid-lead agent or team | Brokerage | |
|---|---|---|---|
| Where the next deal is | In your database | In tonight’s Zillow inquiry | Spread across 20–200 agents |
| What the CRM must do | Remind you to keep in touch; birthdays, home anniversaries, market updates | Answer in minutes; route; text; log calls | Route by rules; enforce follow-up; report; recruit |
| What to avoid | Paying $300+ for lead gen you won’t use | A CRM with no texting or no lead-source integrations | Contracts that trap agents’ contacts |
| Our pick | Wise Agent, IXACT Contact, Cloze | Follow Up Boss, Lofty, Sierra | BoldTrail, Lofty, Follow Up Boss Pro |
Paid-lead agents and teams
Follow Up Boss: best for agents and teams buying leads
followupboss.com · owned by Zillow
The default for anyone buying leads: it’s month to month, it routes leads well, and it’s the CRM agents recommend most by a wide margin (net +48 in our Reddit count).
- Price: Grow $69/user/month ($58 billed annually). Pro $499/month includes 10 users ($49 each after). Platform $1,000/month includes 30 users. Calling is a $39/user add-on on Grow.
- Contract: none. 14-day free trial, no free plan.
- Texting: every account gets a company number with two-way texting; per-agent numbers come with Calling.
- Lead routing: round robin, first to claim and price/ZIP rules on every plan.
- IDX website: not included; it connects to third-party IDX sites.
- Data terms: see the addendum above; download your data before the term ends (“it is their sole obligation to download such data before the conclusion of the term”).
Lofty: best all-in-one (CRM + IDX site + ads)
lofty.com · formerly Chime (renamed November 2023)
Lofty bundles a customisable IDX website, lead generation and the CRM, so it suits an agent who wants one system rather than several. It also bought Firepoint in August 2024 and moved Firepoint’s customers onto Lofty.
- Price: not published. All four plans say “Request Pricing”. The only published fees are a 20% ad-management fee and $70/month for a home-valuation page bought without an IDX site.
- IDX website: included on every plan. Texting: included (extra text packages paid).
- Routing: round robin, next up, blast alert.
- Worth knowing: AI assistants quote Lofty at anything from $25 to $1,500 a month, which tells you to get a written quote.
Sierra Interactive: best published price for an all-in-one
Sierra publishes what Lofty and CINC don’t, and its dialer allotments are generous.
- Price: Starter $359.95/month (1 user), Essential $474.95 (3 users), Growth $724.95 (5 users), billed monthly on a 12-month agreement with a $500 setup fee. Paying the year upfront brings Starter to $299.95/month with no setup fee.
- Included: IDX website (1 MLS feed), texting within the dialer allotment (1,500 SMS segments a month on Essential), lead routing from Essential up.
- Export: managers can export all leads.
Real Geeks: website-led, with a published price
realgeeks.com · owned by Fidelity National Financial
- Price: $399/month including 2 users, plus $500 setup. Extra users cost $25 each up to 10, less after that.
- Contract: 6 or 12 months; leaving early costs two monthly payments.
- Included: IDX website, unlimited calling, texting and dialer, lead routing and ponds.
- Worth knowing: its terms say it “makes no representations” your content will be “accessible or exportable to you”.
CINC: lead generation with a CRM attached
cincpro.com · owned by Fidelity National Financial
- Price: not published (Solo, Ramp, Pro, Select). Published add-ons: CINC AI from $200/month, a 3-line dialer at $75/month.
- Included: IDX website, texting, VOIP dialer, lead routing.
- Export: the same “no representations” clause as Real Geeks.
Real Estate Webmasters: if the website matters most
realestatewebmasters.com · $350/month for a single user, with website and IDX feed included. A contract is required and its length isn’t published. On data, its own words are “Your content, your leads, your database.”
Sphere and referral agents
Wise Agent: best value for sphere agents and small teams
At $49 a month for up to five people, Wise Agent is the cheapest complete real estate CRM here, with no contract.
- Price: $49/month flat ($42 billed annually) for up to 5 team members on a shared login; separate logins are $20 each.
- Contract: month to month, with 30 days’ notice. 14-day free trial.
- Texting: add-on, $11/month for 1,000 credits plus an $80 registration fee.
- IDX website: sold separately.
IXACT Contact: built for keeping in touch
- Price: $55/month ($46.75 billed annually). Team members $34 each.
- Extras: an agent website is included; IDX costs $50/month plus $69 setup, and texting $5/month.
- Worth knowing: IXACT deletes your data 18 months after you leave. Export first.
Cloze: cheapest, if you live in your inbox
- Price: Pro $19.99/month ($17 billed annually); Business plans $24.99–$49.99 per user. Cancelled accounts drop to a free plan.
- Strength: it logs your email, calls and texts automatically, so the database maintains itself.
- Limit: no built-in texting number; lead routing only on Business Platinum.
Realvolve: workflow-heavy sphere follow-up
realvolve.com · Essential $49/month plus a $99 one-time fee (no texting or dialer); Professional $79 plus $199 (texting, dialer, AI). Exports “your entire database”.
Top Producer: the long-standing option
topproducer.com · $179/user/month on the monthly tab; team bundles from $399 for up to 5. Unlimited texting is included; a website is a $35/user add-on. Owned by Constellation1.
Teams and brokerages
BoldTrail (formerly kvCORE): the brokerage standard, with strings
boldtrail.com · owned by Inside Real Estate; kvCORE was renamed BoldTrail in June 2024
Often provided by brokerages. RE/MAX’s MAXTech runs on it, and eXp offers it as one of three choices.
- Price: not published (“there’s no single list price”). Texts and AI are billed as usage on top.
- Included: IDX websites, texting, a click-to-call dialer, routing by company, office and team.
- Read first: terms auto-renew in 12-month periods, and leaving early means paying the rest. Agents can export only contacts they personally own.
Brivity: teams up to 25, month to month
brivity.com · pricing not published (plans for up to 2, 5, 10 and 25 users). No contract, billed monthly. IDX website, unlimited texting and a dialer included.
BoomTown: broker-controlled
boomtownroi.com · pricing not published, and packages start at 2 users. Same parent company as BoldTrail. Agents can’t export leads; only broker/admin users with permission can.
Brokerage-provided CRMs. Many agents never choose: Keller Williams agents get KW Command, Realty ONE Group has ONE Suite, Fathom has intelliAgent, Compass has its own CRM, and eXp lets agents pick BoldTrail, Lofty or Cloze on a 12-month commitment. Real Brokerage has no CRM of its own and points agents to a discounted Lofty. Before you rely on any of them, ask what happens to your contacts if you change brokerages.
General CRMs: free, but not built for real estate
HubSpot’s CRM is free for up to 2 users and 1,000 contacts, and Sales Hub Starter is $20 a seat. It has no MLS or IDX and no texting, but calling is included. Zoho CRM is free for 3 users, then $20 a user ($14 annually). Both suit an agent who wants a clean pipeline and is happy to build their own follow-up. Neither will log a Zillow lead for you.
Every real estate CRM we checked
Beyond the 24 above, we found and checked another 207 live CRMs: real estate CRMs, brokerage platforms, investor tools, general CRMs and CRMs bundled inside other tools. Each was verified on its own site on 7 October 2026. Filter by type or sort by price.
| CRM | Type | Entry price | IDX site | Free plan / trial | Who it's for | Notes |
|---|---|---|---|---|---|---|
| BoldTrail (formerly kvCORE) | Real estate CRM | Quote only | Yes | — | Solo agents to enterprise brokerages; vendor says a solo ag… | Reviewed in full above |
| BoomTown | Real estate CRM | Quote only | Yes | — | Teams and brokerages (Launch starts at 2 users; Advance for… | Reviewed in full above |
| Brivity | Real estate CRM | Quote only | Yes | — | Agents and teams up to 25 users, custom above | Reviewed in full above |
| CINC (Commissions Inc.) | Real estate CRM | Quote only | Yes | — | Solo agents to multi-office teams | Reviewed in full above |
| Cloze | Real estate CRM | $19.99/mo | No | 14-day free trial, no card; free plan (contact management a… | Solo agents (Pro) to teams/brokerages (Business); general r… | Reviewed in full above |
| Follow Up Boss | Real estate CRM | $69/mo | No | 14-day free trial; no free plan | Solo agents, agents on teams, ISAs, team leads; strongest f… | Reviewed in full above |
| IXACT Contact | Real estate CRM | $55/mo | Add-on | Free trial (length not stated on pricing page) | Solo agents and small teams focused on sphere nurture; Brok… | Reviewed in full above |
| Lofty | Real estate CRM | Quote only | Yes | — | Agents, teams, brokerages, enterprise (separate plans) | Reviewed in full above |
| Market Leader | Real estate CRM | Quote only | Yes | — | Agents, teams and brokers; strongest for agents buying its… | Reviewed in full above |
| Moxi Engage (MoxiWorks) / RISE | Real estate CRM | Quote only | Add-on | — | Brokerages (agents get it through their broker) | Reviewed in full above |
| Propertybase (Salesforce Edition) | Real estate CRM | $89/mo | No | — | Brokerages (10 to 200+ agents, multi-office) | Reviewed in full above |
| Real Estate Webmasters (REW) | Real estate CRM | $350/mo | Yes | None | Single agents to 25+ user brokerages; website-led | Reviewed in full above |
| Real Geeks | Real estate CRM | $399/mo | Yes | None found | Agents, teams and brokers | Reviewed in full above |
| Realvolve | Real estate CRM | $49/mo | No | Free trial signup on home page (length not stated) | Solo agents and small teams; workflow-heavy sphere and tran… | Reviewed in full above |
| Rechat | Real estate CRM | Quote only | Add-on | — | Brokerages (brokerage and enterprise pages); agents within… | Reviewed in full above |
| Sierra Interactive | Real estate CRM | $359.95/mo | Yes | None found | Solo agents (Starter) to power teams (Growth) | Reviewed in full above |
| Top Producer | Real estate CRM | $179/mo | No | — | Agents and brokerages; team bundles of 5/10/25 | Reviewed in full above |
| Wise Agent | Real estate CRM | $49/mo | No | 14-day free trial | Solo agents and small teams; enterprise pricing for 15+ age… | Reviewed in full above |
| Ylopo | Real estate CRM | Quote only | Yes | — | Solo agents to large teams buying lead generation | Reviewed in full above |
| 365 Connect | Real estate CRM | Not published | No | none stated | property manager / multifamily | Multifamily marketing and leasing platform with texting CRM |
| Aeternis AI | Real estate CRM | Not published | — | none stated | team (high-volume) | Named AI 'team members' that sync your CRM, leads and transactions |
| AIRES | Real estate CRM | $399/mo | No | none stated (demo) | new-home builder | CRM + AI lead follow-up for new-home sales |
| Anyone Home | Real estate CRM | Not published | No | none stated | property manager / multifamily | Multifamily leasing CRM and contact center |
| AscendixRE | Real estate CRM | Not published | No | trial on request | commercial broker / brokerage | AI CRM for CRE with native commission processing; works inside Salesforce |
| Assist CRM | Real estate CRM | $107/mo | — | 14 days free access | solo / team | AI-powered CRM for agents |
| Brokerkit | Real estate CRM | $84/mo | No | none stated | brokerage (recruiting) | CRM built for agent recruiting and retention at brokerages |
| Buildout (CRM) | Real estate CRM | $125/mo | No | none stated (demo) | commercial broker / brokerage | CRE brokerage suite (marketing, CRM, deal management); absorbed Apto and Rethink |
| Client Keeper | Real estate CRM | $19/mo | No | 30-day free trial, no card | solo | One flat plan, free data migration |
| ClientLook (LightBox) | Real estate CRM | Not published | No | free trial | commercial broker | CRE CRM with comps tracking; clientlook.com now redirects to LightBox |
| Compai | Real estate CRM | Free | — | free plan | solo | AI 'Cora' drafts outreach to your whole book in your voice; you approve each |
| Constellation1 | Real estate CRM | Not published | Yes | none stated | brokerage / MLS | Parent platform for Top Producer, Market Leader, SmartZip, Reach150 and Showcase IDX; brokerage websites with built-in CRM |
| EliseAI | Real estate CRM | Not published | No | none stated | property manager / multifamily | AI leasing assistant and CRM for housing (says it raised $350M at a $4B valuation) |
| Enaia | Real estate CRM | $109/mo | No | 10-day free trial, no card | commercial broker | CRE CRM for prospecting and deal tracking |
| Everre | Real estate CRM | Not published | — | none stated | commercial broker | Operating system for commercial brokers: listings, deals, offers |
| Fello | Real estate CRM | $499/mo | — | none stated (sales-led) | team / brokerage | AI teammate 'Felix' that works the database across text, calls and email |
| Funnel Leasing | Real estate CRM | Not published | No | none stated | property manager / multifamily | Renter-centric multifamily CRM with AI leasing |
| Kevv | Real estate CRM | Free | No | free plan | solo | Conversational listing library and content tool with Chinese-language content |
| Keystone (AgentSequence) | Real estate CRM | Free | No | free plan | solo / small team | Follow-up CRM that also sends physical letters and handwritten cards from the plan allowance |
| Knock CRM | Real estate CRM | Not published | No | none stated | property manager / multifamily | Multifamily leasing CRM |
| Lasso CRM (ECI) | Real estate CRM | Not published | No | none stated | new-home builder / developer | New-home sales CRM; lassocrm.com now redirects to ECI Solutions |
| Lead2Done | Real estate CRM | $9.99/mo | No | 7-day free trial | solo / team / investor | Very cheap per-account pricing for agents and investors |
| LeadSimple | Real estate CRM | $199/mo | No | 14-day free trial (card required) | property manager | CRM + phone + operations workflows built for property-management companies |
| ListingStack | Real estate CRM | $69/mo | No | none stated | solo | Pitches one login to replace FUB + dotloop + spreadsheets; business-card photo capture |
| Lone Wolf Relationships | Real estate CRM | Not published | Yes | none stated | solo / small team | Website, listings, leads and CRM together with AI-written follow-ups, inside the Lone Wolf suite |
| Magellan CRM | Real estate CRM | Not published | Yes | 14-day free trial | brokerage | AI-native brokerage CRM with brokerage website + IDX ($199/mo) and agent sites ($19.99/agent) |
| Magnate360 | Real estate CRM | Free | No | free plan + 14-day trial | solo / team | 10 AI agents incl. voice assistant 'Donna'; BC contract forms |
| Manaky | Real estate CRM | Not published | — | none stated | solo | 7-in-1 CRM, inbox, campaigns, tasks, insights, scheduling and AI for solo agents |
| MaxRE | Real estate CRM | Not published | — | none stated | solo / team | AI relationship briefings with sentiment and next steps |
| MEMO | Real estate CRM | $49/mo | No | 14-day free trial | solo | 'Anti-CRM' iOS app for remembering people in your sphere |
| MySphereNow (SOI) | Real estate CRM | Not published | No | none stated | solo | Lightweight sphere-of-influence contact tagging and reminders |
| NestAgent | Real estate CRM | $129/mo | — | none stated | solo / team / brokerage | Branded buyer/seller portal with AI chat across web and WhatsApp, MLS-synced |
| NovaCRM | Real estate CRM | Not published | Yes | 14-day free trial | solo / team | IDX websites + AVON AI calling assistant |
| OnRecord | Real estate CRM | $97/mo | Yes | none stated | solo / team | Business phone with recording included; REXA AI lead agent +$97/mo; IDX website add-on |
| Ostira | Real estate CRM | Free | — | free plan | solo | AI answers every new lead in minutes and qualifies from the conversation |
| Ownly | Real estate CRM | $49/mo | — | early access | solo | 'Anti-Zillow' CRM that writes data ownership into its Terms of Service |
| Property Hub | Real estate CRM | $149/mo | No | free trial | commercial broker | CRE CRM with listing syndication |
| RealAnalytica | Real estate CRM | $40/mo | — | free trial | solo / team / brokerage | 'Atlas' team of six AI specialists plus full CRM, MLS sync, AVM/CMA and 5 leads per week |
| RealEstateCRM.io | Real estate CRM | $150/mo | — | 7-day trial ($5 card verification, credited) | team / agency | WhatsApp-per-seat, developer projects, AI call agent add-ons |
| REALM | Real estate CRM | $249/mo | — | none stated | solo / team / brokerage | AI 'EVE' that answers/qualifies leads plus transactions and e-sign in one seat |
| RealNex | Real estate CRM | Not published | No | none stated | commercial broker | CRE CRM ('KRM') plus Navigator workspace, MarketEdge and transaction modules |
| RealOffice360 | Real estate CRM | $12/mo | — | 14-day free trial | solo / team / brokerage | Brokerage package: $125/month for up to 20 agents |
| RealToClose | Real estate CRM | $300/mo | — | none stated | solo / team | AI SMS and voice follow-up on every lead |
| Realty Space | Real estate CRM | $29/mo | No | none stated | solo / team / office | Pre-construction project tracking and client workspace |
| RealtyJuggler | Real estate CRM | $179/yr | No | 90-day free trial, no card | solo | 90-day no-card trial and a price it says is fixed for life |
| Referral Maker CRM (Buffini & Company) | Real estate CRM | $39/mo | No | free trial | solo / team | Referral-and-sphere CRM built around Buffini's coaching system |
| Respage | Real estate CRM | Not published | No | none stated | property manager / multifamily | AI leasing automation and smart leasing CRM for apartments |
| RISE by MoxiWorks | Real estate CRM | Not published | Yes | none stated | solo / team / brokerage | 'Native-AI' relationship engine with CRM, campaigns, CMA tools and IDX agent sites |
| Spark | Real estate CRM | Not published | No | none stated | new-development / condo sales teams | CRM and inventory management for new-development sales |
| Sphere | Real estate CRM | $79/mo | No | 30-day free trial; free for new agents for 12 months (or un… | solo / TC | CRM + transaction hub free to brand-new agents |
| SphereIQ | Real estate CRM | $50/mo | No | none stated | solo | AI morning briefing on your sphere: equity changes, post-close check-ins, buyer profiles |
| SphereSync | Real estate CRM | $197/mo | No | none stated | solo (agents and loan officers) | Sphere-of-influence autopilot that texts past clients on dates and milestones |
| Spherexx (ILoveLeasing CRM) | Real estate CRM | Not published | No | none stated | property manager / multifamily | AI-driven leasing CRM for multifamily |
| Station CRM | Real estate CRM | Not published | No | none stated | commercial broker (NYC retail/office) | Space/lead/document tracking with market intel alerts |
| SuiteCRE | Real estate CRM | $89/mo | No | 14-day free trial | commercial broker | CRE broker CRM with metered AI 'broker assistant' |
| SureSend | Real estate CRM | $44/mo | — | free trial | solo / team | AI CRM with dialer add-on; agents on Reddit report switching from FUB |
| The Lazy Agent | Real estate CRM | $197/mo | — | free trial | solo / team | Automated lead follow-up 'on autopilot' with courses/community features |
| Trusenda | Real estate CRM | Free | No | free plan | commercial broker / solo | Free tier, public lead-capture link; says it is 'not a VC-backed startup' |
| VIREAL | Real estate CRM | $497/mo | Yes | none stated (demo) | team | Team OS: lead routing with SLA timers, scorecards, IDX site and transaction deadlines |
| XusCRM | Real estate CRM | Free | — | free plan | solo / team | Lead scoring 'Action Center' and funnels/quiz builder |
| Yapii | Real estate CRM | Not published | — | none stated | team | AI 'Claire' reactivates dormant contacts; seller-intelligence scores every homeowner |
| Yaro | Real estate CRM | Not published | — | none stated | solo / brokerage | 'A CRM that listens' - auto-captures preferences from conversations |
| ZeroCRM | Real estate CRM | Not published | No | none stated | commercial broker | AI operating system for CRE brokerage |
| ZipperAgent | Real estate CRM | $35/mo | Yes | free trial on request | solo / team / brokerage | 'Predictive CRM' with IDX websites and transaction management on higher tiers |
| Zurple | Real estate CRM | Not published | Yes | none stated | solo / team | Automated lead nurture that sends up to 210+ personalized emails/texts per lead |
| Anywhere 'Home Platform' (Coldwell Banker, Century 21) | Brokerage platform | Not published | — | included for affiliated agents | brokerage-only (Coldwell Banker / Century 21 affiliates) | Single platform for contacts, marketing, 'Likely to Sell' AI and Business Tracker |
| Compass CRM (Compass platform) | Brokerage platform | Not published | — | included for Compass agents | brokerage-only (Compass) | In-house CRM (built after acquiring Contactually in 2019) with Compass AI contact management |
| Epique Realty (Lofty Enterprise + Epique Cloud) | Brokerage platform | Not published | Yes | included for Epique agents | brokerage-only (Epique Realty) | Free Lofty Enterprise CRM, Lofty IDX site and EpiqueAI tools |
| eXp Realty 'CRM of Choice' (AGNT OS) | Brokerage platform | Not published | — | included for eXp agents | brokerage-only (eXp Realty) | Agents pick BoldTrail, Lofty or Cloze (12-month commitment) inside eXp's AGNT OS |
| Fathom Realty intelliAgent | Brokerage platform | Not published | Yes | included for Fathom agents | brokerage-only (Fathom Realty) | Proprietary all-in-one platform with CRM, agent websites and LiveBy hyperlocal reports |
| HomeSmart RealSmart Agent | Brokerage platform | Not published | — | included for HomeSmart agents | brokerage-only (HomeSmart) | Proprietary RealSmart Agent manages transactions, listings and contacts |
| KW Command (Keller Williams) | Brokerage platform | Not published | Yes | included for KW agents | brokerage-only (Keller Williams) | Proprietary CRM + transactions + listings; opened to outside integrations (Fello, Canva, CloudCMA, Gemini) in Feb 2026 |
| LPT Realty (Lofty for agents) | Brokerage platform | Not published | — | included for LPT agents | brokerage-only (LPT Realty) | Agents are pointed to Lofty; help center notes it is 'not required to use Lofty' |
| RE/MAX MAXTech powered by BoldTrail | Brokerage platform | Not published | Yes | included for RE/MAX affiliates | brokerage-only (RE/MAX) | BoldTrail (kvCORE) under RE/MAX branding: AI Smart CRM, sites, back office; team add-on |
| Real Brokerage (reZEN + discounted Lofty) | Brokerage platform | Not published | — | reZEN included | brokerage-only (Real) | reZEN is transaction/financial tracking; CRM comes via a Lofty partnership |
| Realty ONE Group ONE Suite | Brokerage platform | Not published | Yes | included for members | brokerage-only (Realty ONE Group) | ONE Suite combines CRM, IDX websites, lead routing and nurture |
| Solto | Brokerage platform | Free | — | included for Solto agents | brokerage-only (Solto) | CRM, power dialer, e-sign, funnels, courses and automations bundled with a $0-split brokerage |
| United Real Estate Bullseye | Brokerage platform | Not published | — | included for affiliates | brokerage-only (United Real Estate) | Bullseye agent & broker productivity platform plus BullseyeAI assistant (Feb 2026) |
| Agent Elite | Bundled with another tool | $159.95/mo | Yes | 1-month free trial | solo / team | IDX website + CRM + AI with months of free 'premium service' |
| Agent Image | Bundled with another tool | Not published | Yes | none stated | solo / team / brokerage | Luxury custom agent websites with IDX |
| AgentEasePro | Bundled with another tool | $99/mo | — | 14-day free trial, no card | solo / team / brokerage | CRM, transactions, listings, marketing and reporting in one $99 seat |
| AgentFire | Bundled with another tool | $165 one-time | Yes | none stated | solo / team | Premium WordPress IDX websites; Team Link from $10/user/mo |
| AgentLocator | Bundled with another tool | Not published | Yes | none stated | solo / team / brokerage | Websites + CRM + AI bot with brokerage recruitment site |
| AppFolio Property Manager | Bundled with another tool | $1.49/mo | No | none stated (demo) | property manager | PM platform with a Leasing CRM module |
| Azulio | Bundled with another tool | $997/mo | Yes | none stated | solo / team / brokerage | Done-for-you marketing department with website, CRM and AI |
| Back At You | Bundled with another tool | $750/yr | Yes | none stated | solo / brokerage | Automated social/listing marketing with a CRM and brokerage operations center |
| Broker Control | Bundled with another tool | $99/mo | Yes | free trial | brokerage | Brokerage management with website/IDX and basic CRM on the entry tier |
| Brokerage360 AI | Bundled with another tool | Not published | — | none stated | brokerage | Brokerage back office with CRM, commissions and reporting |
| Brokurz | Bundled with another tool | Not published | — | none stated | brokerage | AI operating system for independent brokerages; says it acquired MLS Ingest |
| Buildium | Bundled with another tool | $62/mo | No | free trial, no card | property manager | PM software with leasing/applicant tracking used by agent-run rental desks |
| BuyBox CRM | Bundled with another tool | Free | No | free plan | brokerage (small / independent) | Free brokerage back office (pipeline, compliance, licenses, commissions) built by a working TN brokerage |
| DoorLoop | Bundled with another tool | $69/mo | No | demo | property manager / landlord | PM software with lead/applicant pipeline and tour scheduling |
| dotloop | Bundled with another tool | $34.99/mo | No | free version + trial | solo / team / brokerage | Zillow-owned e-signature and transaction 'loops'; contact management only, not a lead CRM |
| Entrata | Bundled with another tool | Not published | No | none stated | property manager / multifamily | Multifamily operating system incl. leasing CRM |
| Goliath | Bundled with another tool | $1499/mo | No | none stated (demo) | investor / agent team | AI seller-intent scores by ZIP with outbound tooling |
| Guesty | Bundled with another tool | $9/mo | No | 14-day free trial (Lite) | vacation-rental host / manager | Short-term rental PMS with guest CRM |
| HomeStack | Bundled with another tool | Not published | No | none stated | solo / team / brokerage | Custom-branded home-search apps that feed your CRM |
| IDX Broker | Bundled with another tool | $60/mo | Yes | none stated | solo / team / brokerage | IDX search with lead capture; Engage tier ($99) adds lead-management/CRM features |
| IDXSite | Bundled with another tool | $695/yr | Yes | none stated | solo / team / brokerage | Hosted IDX websites with drip campaigns/newsletters; one MLS feed included |
| iHomefinder | Bundled with another tool | Not published | Yes | none stated | solo / team / brokerage | IDX search, CRM, marketing automation and behavioral insights on one platform |
| Landvoice | Bundled with another tool | $87/mo | No | none stated | solo / team | FSBO/expired/pre-foreclosure data with a data-management system |
| Luxury Presence (AI CRM) | Bundled with another tool | Not published | Yes | none stated | solo / team / brokerage | AI CRM that syncs contacts from email and other CRMs and suggests daily 'Smart Actions' |
| MLS Genie | Bundled with another tool | $195/mo | Yes | none stated | solo / team | WordPress IDX plugin with 'GenieCRM'; team plan includes 15 agents |
| Mojo Dialer (Mojo Sells) | Bundled with another tool | $89/mo | No | none stated | solo / team | Power dialer with built-in lead manager; add-on expired/FSBO/neighborhood data |
| Open to Close | Bundled with another tool | $99/mo | No | free trial | solo / team / TC | Customizable transaction workflows; contact records but no lead CRM |
| Placester | Bundled with another tool | $59/mo | Yes | 14-day free trial | solo / team / brokerage | Website builder with a 'Simple CRM' on the entry plan and lead CRM on higher tiers |
| PropertyRadar | Bundled with another tool | $119/mo | No | 5-day free trial | agent / investor / local business | Owner data and lists with built-in outreach and automations |
| Propertyware | Bundled with another tool | $1/mo | No | free trial / demo | property manager (single-family) | Single-family PM software (AppFolio rival) with leasing contact-center add-ons |
| RealPage | Bundled with another tool | Not published | No | none stated | property manager / multifamily | PMS and leasing CRM for large operators |
| RealSavvy | Bundled with another tool | $99/mo | Yes | none stated | solo / team | Native IDX widget/website that feeds Follow Up Boss |
| REDX | Bundled with another tool | $60/mo | No | none stated (demo) | solo / team | Seller-lead data with the Storm dialer and Vortex lead manager |
| Rent Manager | Bundled with another tool | Not published | No | none stated | property manager | PM software with built-in prospect/leasing CRM |
| Rentvine | Bundled with another tool | $1.50/mo | No | none stated | property manager | PM accounting platform |
| ResMan CRM | Bundled with another tool | Not published | No | none stated | property manager / multifamily | Multifamily PMS with built-in CRM and AI leasing assistant |
| SaleCore | Bundled with another tool | Not published | Yes | none stated | team / brokerage / MLS | IDX map-search websites with integrated CRM, texting and broadcast campaigns |
| Showcase IDX | Bundled with another tool | $94.95/mo | Yes | 10-day free trial, no card | solo / team | WordPress IDX plugin with built-in CRM tools; now listed in Constellation1's product family |
| Sisu | Bundled with another tool | Not published | No | 7-day free trial | team / brokerage | Team accountability dashboards, goal-setting and transaction tracking |
| SkySlope | Bundled with another tool | $340/mo | No | none stated (demo) | brokerage | Brokerage transaction/compliance suite |
| SmartZip | Bundled with another tool | Not published | No | none stated | solo / team | Predictive seller leads by farm area with automated marketing; part of Constellation1 |
| TenantCloud | Bundled with another tool | $15/mo | No | 14-day free trial | landlord / small property manager | Cheap landlord software with lead and applicant tracking |
| Trackxi | Bundled with another tool | Free | No | free plan + 14-day trial | solo / team | Transaction management with a free CRM tier |
| Vulcan7 | Bundled with another tool | Not published | No | none stated | solo / team | Expired/FSBO seller-lead data with dialer and follow-up scheduling |
| Yardi (RentCafe CRM) | Bundled with another tool | Not published | No | none stated | property manager / multifamily | Enterprise PMS with RentCafe CRM for leasing |
| Zillow Premier Agent CRM | Bundled with another tool | Not published | No | included with Premier Agent | solo / team (Zillow advertisers) | Shows you which Zillow listings your clients viewed, saved and searched |
| HubSpot (Smart CRM / Sales Hub) | General CRM | $20/mo | No | Free plan for up to 2 users | Any business; real-estate use is DIY | Reviewed in full above |
| monday CRM | General CRM | $54/mo | No | 14-day free trial; no free CRM plan | General teams of 3+ seats | Reviewed in full above |
| Pipedrive | General CRM | $14/mo | No | 14-day free trial; no free plan shown | General sales teams | Reviewed in full above |
| Salesforce (Starter Suite / Sales Cloud) | General CRM | $25/mo | No | Free Suite ($0); free trial on Starter and Pro | Any size; enterprise brokerages often via Propertybase | Reviewed in full above |
| Zoho CRM | General CRM | $20/mo | No | Free plan for 3 users; free trial on paid plans | General small-to-large businesses; DIY for real estate | Reviewed in full above |
| 4Degrees | General CRM | Not published | No | none stated | commercial / investment teams | Relationship-intelligence CRM for deal teams |
| Act! | General CRM | $30/mo | No | 14-day free trial, no card | solo / team | Long-running contact manager with email marketing tiers |
| ActiveCampaign | General CRM | $15/mo | No | free trial | solo / team | Email marketing automation with a CRM bolted on |
| Agile CRM | General CRM | Free | No | free plan | solo / team | Free tier for 10 users; very low paid entry |
| Ahmeego | General CRM | $150 one-time | No | none stated | team / brokerage | Production-floor tracker (listings, buyers, GCI roll-ups) built per tenant |
| Apptivo | General CRM | $15/mo | No | 14-day free trial | solo / team | Suite of 18+ business apps (CRM, quotes, invoices) on the entry tier |
| BIGContacts | General CRM | Free | No | free plan | solo / small team | Priced by contacts rather than seats |
| Bigin by Zoho CRM | General CRM | $7/mo | No | free plan (1 user) + 15-day trial | solo / small team | Zoho's pipeline-first CRM for small businesses with a free single-user plan |
| Bitrix24 | General CRM | Free | No | free plan | team / brokerage | Flat per-organization pricing with a free tier |
| Callably | General CRM | $79/mo | No | 14-day free trial, no card | wholesaler / small business | AI call transcription and MAO calculator with a wholesaler template |
| Capsule CRM | General CRM | Free | No | free plan + 14-day trial | solo / team | Simple CRM with free 2-user tier |
| Centripe | General CRM | $99/mo | No | 14-day free trial (card required) | agency / small business | 20+ tools in one 'AI operating system' with a real-estate CRM page |
| Close | General CRM | $9/mo | No | free trial | solo / team | Built-in calling, SMS and email sequences; inside-sales DNA |
| Copper | General CRM | $23/mo | No | free trial, no card | solo / team | Google Workspace-native CRM with a real-estate landing page |
| Creatio | General CRM | Not published | No | free trial | team / enterprise | No-code CRM + workflow platform |
| Daylite | General CRM | $15/mo | No | free trial, no card | solo / small team | Mac/iPhone/iPad-only CRM |
| Dex | General CRM | $12/mo | No | free trial | solo | Personal 'sphere' CRM with a real-estate landing page; keeps-in-touch reminders |
| EngageBay | General CRM | $14.99/mo | No | free plan (up to 15 users, 250 contacts) | solo / team | Free all-in-one CRM + email marketing plan |
| EngageSuite360 | General CRM | Free | No | free plan | solo / team | Free 'industry-shaped' CRM with a real-estate pipeline template |
| eWay-CRM | General CRM | $18/mo | No | free plan (contacts & companies, unlimited users) | solo / team | CRM that runs inside Microsoft Outlook |
| Firmao | General CRM | $16/mo | No | none stated | team | Polish CRM + ERP-lite; a Reddit commenter uses it |
| FlowForce | General CRM | Free | No | free plan | solo / team | Capture-to-call-to-follow-up workflow with a usage wallet for voice/SMS/AI |
| Flowlu | General CRM | Free | No | free plan + 7-day trial | solo / team | CRM + project management + invoicing |
| folk | General CRM | $24/mo | No | free trial | solo / team | Lightweight AI CRM with WhatsApp/LinkedIn sync |
| FreeCRM | General CRM | Free | No | free plan | solo / team | Unlimited users and contacts free |
| Freshsales (Freshworks) | General CRM | $9/mo | No | 21-day free trial, no card | solo / team | Cheap entry tier with built-in phone/email; Freddy AI add-on |
| HighLevel (GoHighLevel) | General CRM | $97/mo | No | 14-day free trial | solo / team / agency | All-in-one funnels, SMS, AI voice; hugely popular via real-estate 'snapshots' resold by coaches |
| Insightly | General CRM | $29/mo | No | free trial | team | CRM with project management and marketing add-on |
| karmaCRM | General CRM | $28/mo | No | 14-day free trial, no card | solo / team | Simple CRM with business-card scanning |
| Keap | General CRM | $299/mo | No | free trial mentioned | solo / small team | Email/SMS automation-heavy CRM |
| KudosCRM | General CRM | Free | No | free plan + 14-day trial | solo / team | CRM + helpdesk + invoicing + projects in one subscription |
| LeadSquared | General CRM | Not published | No | none stated | team / enterprise | Lead-management CRM with a real-estate vertical (India-heavy) |
| LeadStack | General CRM | $891 one-time | No | none stated | agency / team | Own-your-CRM, one-payment alternative to HighLevel |
| Less Annoying CRM | General CRM | $15/mo | No | 30-day free trial | solo / team | One plan, one price, everything included; human support |
| Microsoft Dynamics 365 Sales | General CRM | $65/mo | No | free trial | brokerage / enterprise | Microsoft 365-native enterprise CRM |
| NetHunt CRM | General CRM | $24/mo | No | free trial | solo / team | CRM inside Gmail/Google Workspace |
| Nimble | General CRM | Not published | No | free trial (per roundups; not verified) | solo / team | Social/relationship CRM with Microsoft 365 and Google integration; publishes a CRE CRM guide |
| Nutshell | General CRM | $13/mo | No | 14-day free trial, no card | solo / team | No seat minimums; all features in trial |
| OnePageCRM | General CRM | $9.95/mo | No | 21-day free trial, no card | solo / team | Action-focused 'next step' CRM; has a real-estate landing page |
| Plutio | General CRM | $19/mo | No | 7-day free trial | solo | All-in-one client portal, proposals and invoicing with a real-estate landing page |
| Podio | General CRM | Free | No | free plan | investor / team | Build-your-own work-management apps; the base of many investor CRM templates (Left Main, REI BlackBook, Podio + GlobiFlow stacks) |
| Retyn | General CRM | Not published | — | free trial on request | team / brokerage / investor | Multi-vertical growth platform with residential, investor and commercial real-estate CRM pages |
| Salesmate | General CRM | $23/mo | No | 15-day free trial, no card | team | Built-in calling/texting; has a real-estate CRM landing page |
| SalesRabbit | General CRM | $59/mo | No | none stated | team (door-knocking / farming) | Field-sales CRM with territory maps; markets a 'free real estate CRM' for farming |
| Streak | General CRM | $49/mo | No | free plan (Gmail email tools) + 14-day trial | solo / team | CRM that lives inside Gmail; has a real-estate industry page |
| SugarCRM (Sugar Sell) | General CRM | $68/mo | No | none stated (demo) | brokerage / enterprise | B2B sales CRM; pricing now lives on sugarai.com |
| SuiteCRM | General CRM | Free | No | free (open source) + hosted free trial | brokerage (self-hosted) | Open-source CRM you can host yourself |
| SuiteDash | General CRM | $19/mo | No | 14-day free trial | solo / team | White-label client portal + CRM; flat price not per user |
| Thryv | General CRM | $99/mo | No | none stated | small business | Small-business marketing and CRM suite; owns Keap |
| Tower CRM | General CRM | Free | No | free plan | solo / small team | Pre-configured real-estate pipeline in a general CRM |
| Vtiger | General CRM | Free | No | free plan + 15-day trial | solo / team | Free plan plus low per-user paid tiers |
| Zendesk Sell | General CRM | $19/mo | No | free trial | team | Sales CRM from Zendesk (formerly Base CRM) |
| BatchLeads | Investor CRM | $119/mo | No | 7-day free trial | investor / wholesaler / agent | Property data, skip tracing, driving-for-dollars and built-in dialer with a light CRM |
| BILT AI | Investor CRM | Not published | No | none stated | investor / wholesaler | AI that works cold lists into seller and agent conversations for acquisitions |
| CarrotCRM (formerly InvestorFuse) | Investor CRM | $147/mo | No | 30-day money-back guarantee | investor / wholesaler | Lead follow-up 'Action System' and outreach sequences; pairs with Carrot investor websites |
| Closer Control | Investor CRM | $297 one-time | No | none stated | investor / wholesaler | Investor CRM with AI lead scoring, comping and done-for-you SMS |
| DataSift (formerly REISift) | Investor CRM | $149/mo | No | free trial | investor / wholesaler | List stacking with unlimited record storage; first 10K records free |
| DealMachine | Investor CRM | $99/mo | No | none stated | investor / wholesaler | Driving-for-dollars app with owner data and direct mail |
| DealStream | Investor CRM | $197/mo | No | none stated | wholesaler | Wholesaling CRM |
| EKON CRM | Investor CRM | $125 one-time | No | none stated | wholesaler | Done-for-you build with A2P/10DLC registration handled; buyer blasts |
| FlipMantis | Investor CRM | Free | No | free plan | investor / flipper | Deal management with 2,500 skip traces a month and driving-for-dollars on Pro |
| Forefront CRM | Investor CRM | Not published | No | none stated | investor / wholesaler | Investor CRM with lead management and marketing |
| FreedomSoft | Investor CRM | $147/mo | No | none stated | investor / wholesaler | Lead lists, websites and CRM with an AI voice agent add-on (from $297/mo) |
| HQFLO | Investor CRM | $97/mo | No | 7-day free trial, no card | wholesaler | Plug-and-play wholesaling CRM with drip campaigns; unlimited users on Pro ($197) |
| Kernalite | Investor CRM | $99/mo | No | 30-day free trial, no card | investor | Native driving-for-dollars + skip trace + dialer + CRM |
| Left Main REI | Investor CRM | $500/mo | No | none stated (talk to sales) | investor / wholesaler team | Implementation-led investor CRM with seller signals; historically built on Podio |
| Pathwaize | Investor CRM | $197/mo | No | none stated | investor / wholesaler | AI CRM for wholesalers/flippers/land investors with metered calls, SMS and voice AI |
| Pebble | Investor CRM | $229/mo | No | 7-day free trial | land investor | Land-acquisition CRM built around direct mail and mapping |
| Pipelio | Investor CRM | Free | No | free plan | investor / wholesaler / cold caller | Free investor CRM; dialer and two-way texting from $29/mo with no per-seat fees |
| Propelio | Investor CRM | Free | No | free plan | investor / agent | MLS-sourced comps plus property finder, skip trace and direct mail |
| ProPilot | Investor CRM | $55/mo | No | 7-day free trial, no card; money-back guarantee | investor | AI deal analysis with comps, offer math and SMS/voice outreach |
| PropStream | Investor CRM | $99/mo | No | 7-day free trial (50 free leads) | investor / agent | National property data and lists; 'PropStream Connect' bundle adds dialer and skip tracing |
| REI BlackBook | Investor CRM | $149/mo | No | 14-day free trial | investor / wholesaler | Investor CRM with websites, marketing and AI add-on packs |
| REI Pulse | Investor CRM | Not published | No | none stated | wholesaler | All-in-one replacing Podio, phone, SMS, email and funnels |
| REI Reply | Investor CRM | $99/mo | No | none stated | investor / wholesaler | CRM + dialer + SMS + 'AI contact center' bundled at $99/mo |
| REI Stream | Investor CRM | $150/mo | No | 30-day free trial | investor / wholesaler | One flat price for leads, properties, buyers and deals |
| REIkit | Investor CRM | $170/mo | No | free trial | wholesaler / flipper | Deal analysis, comps and motivated-seller lead lists with AI SmartText |
| Reivo | Investor CRM | $197/mo | No | 14-day free trial, no card | wholesaler | Outbound dialer + CRM for wholesalers |
| REsimpli | Investor CRM | $249/mo | No | 14-day free trial | investor / wholesaler | Investor all-in-one: CRM, list stacking, dialer, cash-buyer search, accounting |
| SOS CRM | Investor CRM | Not published | No | demo | wholesaler | AI playbooks per seller and an assignment (MAO) calculator |
| WholesalerHQ | Investor CRM | $49/mo | No | 14-day free trial, no card | wholesaler | Deal-to-assignment pipeline with buyer list and verified-buyer badges |
| Wholescale CRM | Investor CRM | $97/mo | No | none stated | wholesaler | Acquisitions CRM plus a transactions department and contracts |
| XLeads | Investor CRM | Not published | No | none stated | wholesaler | Free unlimited skip tracing, AI dispo, CRM, dialer and e-sign, bundled with the founders' 'Deal School' community |
Every row was checked on the vendor's own site on 7 October 2026. The CRMs reviewed in full above link to their review; the rest link out. Brokerage platforms are only available to that brokerage's agents. Listing isn't endorsement, so check the current price on the vendor's page before you buy.
We left out 21 that are dead or merged (Chime became Lofty, Contactually went to Compass, Apto went to Buildout, and so on) and one site presenting a reseller page as a CRM.
What we’d do
- Work out where last year’s closings came from. Count them. If most came from people you knew, buy a sphere CRM. If most came from paid leads, buy a lead CRM.
- Shortlist two, using the table at the top or the picker.
- Get the contract and export terms in writing before the trial ends. Ask: can I export every contact, including team leads, on my last day?
- Export your database quarterly, whichever you choose.
- Don’t take an AI assistant’s price or shortlist on trust. In our test, 1 in 7 Gemini and AI Mode answers contained a wrong price or a product you can’t buy.
How we researched this
- Vendor facts: 24 CRMs’ pricing, terms and help pages, read on 7 October 2026. Each price and quote is saved with its URL; where a vendor doesn’t publish a price, we say so instead of estimating. A long tail of 207 more CRMs was checked lightly (homepage plus pricing page).
- Reddit corpus: 43 threads (Jan 2024–Jul 2026), 666 comments, 367 coded CRM mentions, one record per commenter per CRM per thread; 30 vendor or self-promotional comments excluded. Coded by one reviewer, with every code and rule published; comments per thread capped at 25. Self-selected sample, not market share.
- AI-answer study: 46 prompts × ChatGPT (3 runs), Gemini (2) and Google AI Mode (2) = 322 answers, US location, 7 October 2026. Brand mentions matched with aliases (Chime → Lofty, kvCORE → BoldTrail). Prices and status claims in the answers checked against vendors’ own pages.
FAQ
What is the best CRM for real estate agents? It depends on where your business comes from. For agents and teams buying online leads, Follow Up Boss ($69 per user per month, no contract) is the most recommended by agents and AI assistants alike. For agents whose business comes from past clients and referrals, Wise Agent ($49 a month for up to five users) or IXACT Contact ($55) costs less and is built for keeping in touch. Lofty and Sierra Interactive suit agents who want an IDX website and leads in the same system.
Is there a free CRM for real estate agents? Not among the real-estate-specific ones: Follow Up Boss, Wise Agent and Lofty have no free plan. HubSpot’s CRM is free for up to 2 users and 1,000 contacts, Zoho CRM is free for 3 users, and Cloze has a free plan for basic contact management. None of them includes MLS listings or real estate lead integrations.
What is the cheapest real estate CRM? Among established real estate CRMs, RealtyJuggler costs $179 a year with a 90-day trial, and Cloze Pro is $19.99 a month. Wise Agent is $49 a month for up to five users, which is the cheapest per person for a small team.
What CRM do most realtors use? No independent market-share data is published. In our count of 43 Reddit threads, Follow Up Boss had 33% of all CRM mentions, followed by Lofty (12%) and BoldTrail (10%). AI assistants name Follow Up Boss in 81% of answers to “best real estate CRM” questions.
Which CRM does Keller Williams use? Keller Williams agents use KW Command, KW’s own platform for contacts, transactions and listings. KW opened it to outside integrations in February 2026.
Which CRM does Real Brokerage use? Real has no CRM of its own. Its agents use reZEN for transactions, and Real points them to a discounted Lofty subscription for a CRM.
What happened to LionDesk? Lone Wolf, which bought LionDesk in 2021, wound it down in 2025, as HousingWire and Inman reported on 16 May 2025. LionDesk isn’t sold any more, its website goes to a login page, and Lone Wolf moves users to its Relationships CRM. AI assistants still recommend it in about 12% of answers, so treat any suggestion to buy it as out of date.
Is Follow Up Boss owned by Zillow? Yes. Follow Up Boss describes itself as “a brand of Zillow, Inc.” Its privacy addendum, effective 15 November 2025, covers contacts who also have a Zillow account, and excludes contacts with no Zillow relationship.
Do I need a CRM as a realtor? Once you have more past clients and leads than you can remember to call, yes. A spreadsheet works for a new agent with a few dozen contacts, and in our Reddit count it had a positive net recommendation. Move to a real estate CRM when you start buying leads or need reminders to keep in touch with a sphere of a few hundred people.
What does CRM stand for in real estate? Customer relationship management. In real estate it means the system that holds your contacts, past clients and leads, reminds you when to follow up, and records every call, text and email.
Sources
- Vendor pricing and terms, checked 7 October 2026: Follow Up Boss · Follow Up Boss privacy addendum · Lofty · BoldTrail · Wise Agent · Real Geeks · CINC · Sierra Interactive · BoomTown · Brivity · IXACT Contact · Top Producer · Realvolve · Cloze · Real Estate Webmasters · HubSpot · Zoho CRM
- LionDesk: HousingWire, Lone Wolf’s LionDesk CRM platform to be discontinued, 16 May 2025; Inman, Lone Wolf Technologies to wind down popular LionDesk CRM, 16 May 2025
- Agent comments: 43 r/realtors and r/RealEstateTechnology threads (2024–2026). These are anecdotes, not a survey.