Real Estate Chatbot: How to Add One to Your Website

A real estate chatbot answers buyers the instant they land on your site — day, night, and weekends — so you never lose a lead to a slow reply. This guide covers what it does and the two ways to add one to your website: embed Reallyo’s AI chatbot on the site you already have (with step-by-step WordPress, Wix, and Squarespace instructions below), or get a free Reallyo agent site with the chatbot already built in, zero setup.

What a real estate chatbot does — and why it matters

A real estate chatbot is an AI assistant that lives on your website and talks to visitors in plain language. A good one, like Reallyo’s AgentAI, gives 24/7 instant answers, answers property questions straight from your real listings (so it never invents a price or availability), qualifies and captures leads, and books showings on your calendar — then hands you the lead with the buyer’s criteria attached. For the full feature breakdown, see the AI chatbot for real estate product page; this guide focuses on how to add one to your site.

Why does this matter? Because in real estate, the lead usually goes to whoever replies first. The visitor who lands on a listing at 11pm and has one question is gone by morning if nobody answers. A chatbot for real estate agents wins that speed-to-lead race for you automatically — turning traffic you already have into booked, qualified conversations.

The point: you don’t need more traffic to get more leads. You need to answer the traffic you already have — instantly, every time. That’s what adding a chatbot does.

The two ways to add a chatbot to your website

There are exactly two ways to put Reallyo’s real estate chatbot on your website. Both are fully supported — pick the one that fits where your site lives today:

1. Embed it on your existing site. Already have a site on WordPress, Wix, Squarespace, or somewhere else? Paste one small snippet and the same AgentAI chatbot appears on your pages. Keep your current site exactly as-is.
2. Get a free Reallyo agent site with it built in. Don’t have a site, or want a fresh one? Every Reallyo agent website ships with AgentAI already live — no embed code, no dashboard to learn, zero setup.

The rest of this guide walks through both.

Path 1: Embed the chatbot on your existing site

If you want to keep the website you already have, you embed the chatbot with a single snippet. The high-level process is the same on every platform:

1. Create a free Reallyo account and get your embed key. Sign up here →
2. Copy your embed code from the dashboard (Settings → Chatbot → Embed).
3. Paste it into your site — the exact place depends on your platform (see the step-by-step sections below).
4. Allowlist your domain so the key only works on your site, then test it.

The embed code is a small loader script. You’ll use this same snippet on every platform — jump straight to the install instructions for WordPress, Wix, or Squarespace.

Path 2: Get a free Reallyo site with it built in

Prefer to skip the code entirely? Every Reallyo agent website comes with AgentAI built in, with zero setup. There’s nothing to install, no embed snippet, no separate dashboard, and no per-lead fees — the chatbot is already live on every page from day one, and it automatically stays in sync with your listings, profile, and services as they change.

This is the fastest way to get a real estate chatbot on a website: create your free Reallyo account, and the site — with the chatbot already answering, qualifying, and booking — comes with it.

Zero setup: on a Reallyo site the chatbot is context-aware on every listing page out of the box — it already knows which property a visitor is viewing, with no configuration.

Which path is right for you?

	Embed on your existing site	Free Reallyo site (built in)
Keeps your current website	✓	— (new site)
Setup effort	Paste one snippet	None — already live
Needs an embed key	✓	Not needed
Works on WordPress / Wix / Squarespace	✓	n/a
Context-aware on listing pages	On Reallyo listings	✓ everywhere
Cost	Free account	Free site included

Rule of thumb: love your current site and just want the chatbot on it? Embed it. Want the whole thing handled — a polished agent site with the chatbot already working? Get a free Reallyo site. You can even do both.

Install it on your site

Ready to embed on the site you have? First, grab your embed key: create a free account and copy your embed code from the dashboard (Settings → Chatbot → Embed). Get your embed key →

The embed code is the same small loader script on every platform. Swap in your real key, or better, copy the exact code from your Reallyo dashboard:

<script src="https://chat.reallyo.com/embed.js" data-key="YOUR_EMBED_KEY" async></script>

What differs by platform is where you paste it. Pick yours:

Add a real estate chatbot to WordPress

The cleanest way is a free header/footer code plugin such as WPCode (formerly “Insert Headers and Footers”); you can also paste into your theme footer.

Option A — code plugin (recommended):

1. In /wp-admin, go to Plugins → Add New, search for WPCode (or “Insert Headers and Footers”), then Install and Activate.
2. Open Code Snippets → Header & Footer (WPCode) — or Settings → Insert Headers and Footers.
3. Paste your Reallyo snippet into the Footer box (the field that loads before </body>).
4. Click Save and make sure the snippet is Active.

Option B — theme footer:

1. Go to Appearance → Theme File Editor and open Theme Footer (footer.php) — use a child theme so updates don’t overwrite it.
2. Paste your snippet immediately before </body>, then click Update File. Many premium themes (Astra, GeneratePress, Divi) also have a “Custom Code” / “Footer Scripts” field you can use instead.

Add a real estate chatbot to Wix

Use Wix’s built-in Custom Code for a site-wide launcher (recommended), or an Embed HTML element to box it into one page. Custom Code requires a Premium plan.

Option A — Custom Code, all pages (recommended):

1. In your Wix dashboard, go to Settings → Advanced → Custom Code.
2. Click + Add Custom Code and paste your Reallyo snippet; name it “Reallyo Chatbot”.
3. Under Add Code to Pages, choose All pages (load once).
4. Under Place Code in, choose Body - end (the equivalent of before </body>).
5. Click Apply, then Publish your site.

Option B — Embed HTML element:

1. In the Wix Editor, click Add Elements (+) → Embed & Social → Embed HTML / iframe.
2. Drag the element onto the page, click Enter Code, paste your snippet, and Update, then Publish. Note: this shows the chatbot only inside that box on that one page — use Option A for a floating launcher site-wide.

Add a real estate chatbot to Squarespace

Use Code Injection → Footer for a site-wide launcher (recommended), or a Code Block for one page. Code Injection requires a Business plan or higher.

Option A — Code Injection Footer, all pages (recommended):

1. In your Squarespace dashboard, go to Settings → Advanced → Code Injection.
2. Paste your Reallyo snippet into the Footer box (not the Header box).
3. Click Save. Code Injection lives in the same place on 7.0 and 7.1; the site-wide Footer field is the one to use for a chatbot on every page.

Option B — Code Block on one page:

1. Edit the page, click an insert point (+), and add a Code block.
2. Paste your snippet (leave it as raw HTML — don’t enable “Display Source”), click Apply, and Save. This loads only on that page.

Allowlist your domain & test

Your embed key is domain-restricted, so it only runs where you allow it — this works the same on every platform:

1. In your Reallyo dashboard (Settings → Chatbot → Embed), add your domain to the allowed domains list — for example www.youragency.com.
2. Open your published site in an incognito window (editor previews often don’t run custom code) and look for the chat launcher.
3. Ask a test question — like “do you have any 2-bed homes?” — to confirm it responds.

If the widget doesn’t appear: confirm you’re viewing the live site (not the editor), the snippet is in the footer / body-end (not the header), the domain matches exactly (including www), and clear any caching or CDN.

Frequently asked questions

How do I add a real estate chatbot to my website?

Two ways. Either create a free Reallyo account, copy your embed snippet from the dashboard (Settings → Chatbot → Embed), and paste it into your existing WordPress, Wix, or Squarespace site — or get a free Reallyo agent website, which has the chatbot built in with zero setup.

Do I need to know how to code?

No. Embedding is a copy-and-paste of one snippet into a settings field — the platform sections above show exactly where. And if you use a free Reallyo site, there’s no code at all; the chatbot is already live.

Will the chatbot make up answers about my listings?

No. AgentAI answers only from your real listing data — price, beds, baths, features — and hands off to you when a question is outside the data, instead of guessing.

Is the embed key tied to my domain?

Yes. Your embed key is domain-restricted — you allowlist the domain(s) it’s allowed to run on in your Reallyo dashboard, so it only loads on your site.

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Add a real estate chatbot to your site — free

Create a free account to get your embed key and drop AgentAI onto your existing site — or spin up a free Reallyo agent site with the chatbot already built in.

Get started free →  ·  See the chatbot in action